Posted by Blizz Prez under Blizzard on May 15th, 2012
The DQ® OREO®Blizzard® 100 competition—to celebrate 100 years of OREO® cookies and have a shot at winning a cool $100,000—has got me thinking about how OREO® and DQ® have changed my life. You see, I wasn’t always the Blizz Prez. I used to just be a kid who’d never experienced a DQ®Blizzard Treat. But one fateful summer’s day, Mom and Dad took me to DQ® where I tasted the OREO® Cookie Blizzard Treat, a.k.a. crumbly chocolate enlightenment. That day I mixed creamy soft serve yin and mouthwatering OREO® cookie yang together, and my future flashed before my eyes. I would finish every mouthful of OREO® Cookie Blizzard Treat, lick the cup clean, then one day become president of the Blizzard Fan Club. And now here I am, living my dream, all thanks to that first magical cup. Nostalgia is making me hungry. I think it’s time for an OREO® Cookie Blizzard Treat to change my life for the sweeter—again.
NO PURCHASE NECESSARY to enter or win. A purchase will not increase your chances of winning. Open to eligible legal residents of the United States, the District of Columbia, and Canada (excluding Quebec) who are 13+ years old or the age of majority in their state or province of residence, whichever is greater. Void in Quebec and where prohibited and restricted by law. Promotion begins at 8:00:00 AM ET on April 1, 2012 and ends at 11:59:59 PM ET on August 31, 2012. For Official Rules, alternate method of entry, odds of winning, and prize details, visit www.dq.com/oreo or send SASE to Oreo Blizzard 100 Promotion c/o Brandmovers, PO Box 94079, Atlanta, GA 30377. Sponsor: American Dairy Queen Corporation.
Posted by Blizz Prez under Blizzard on May 8th, 2012
If I were a Blizzard® Treat, my mom would be the spoon that digs me, no matter what flavor I’ve chosen to be. Mother’s Day—M&M (Me and Mom) Day, as we call it—is a day when my mom and I celebrate our relationship by doing stuff together, like tandem cycling, karaoke duets and flying trapeze lessons. Then we head to a DQ® location for traditional treat time, where we reenact moments from the day and share memories over the Blizzard Treat named just for us: the M&M’S®Blizzard Treat. Happy M&M Day, moms! It’s your turn to be treated.
Posted by Blizz Prez under Blizzard on May 1st, 2012
Take happiness and make it a double. The all-NEW Blizzard® Treat is also the Blizzard of the Month. And to mark this auspicious occasion, the Confetti Cake Blizzard Treat is hosting an opening party, and as loyal fans, you’re at the top of the invitation list. You’ll need a spoon to get in, but then you’ll have access to the main attraction: the Confetti Cake Blizzard Treat favors, made with white cake pieces and confetti frosting blended with creamy vanilla soft serve. You’re never going to want this party to end.
Posted by Blizz Prez under Blizzard on April 24th, 2012
April 25 is a day for celebrating the real power behind your workplace. No, not you, silly. It’s Administrative Professionals’ Day! If you haven’t had time to shop for presents, don’t panic. Just take your favorite, most indispensable admins to DQ® for their favorite, most indispensable Blizzard® Treats. Use a Cookie Dough Blizzard Treat to thank your administrative assistant for setting up those meetings you love so much. A Banana Split Blizzard Treat tells the office manager, “I’m sorry I used up all the toner printing out my Miami Vice fan fiction.” And offer the receptionist a heartfelt apology for those prank phone calls with a Heath®Blizzard Treat. While you’re at it, why not get one for yourself too? Just be sure to throw away your cup when you’re done. The office manager is not your maid.
Posted by Blizz Prez under Blizzard on April 17th, 2012
Springtime. The grass is green, the air is warm and short pants are appropriate outerwear. You know what that means: baseball! You could show your love for America’s pastime by attending a “professional” game, but wouldn’t you rather be ahead of the curve? Instead of shelling out $20 to park eight blocks from the stadium, why not walk to your neighborhood diamond to check out the next generation of sluggers, pitchers and belly itchers? (I hear that 10-year-old from across the street has an arm on him.) After the ninth inning has ended and everyone’s been declared a winner, celebrate good sportsmanship at your nearest DQ® location. Nothing brings rival teams together like a Blizzard® Treat, even if they don’t see eye to eye on which flavor is the best. Let’s hear it, Blizz fans: What’s your future hall-of-famer’s favorite Blizzard Treat?
Posted by Blizz Prez under Blizzard on April 10th, 2012
The OREO® cookie turns 100 this summer, and it’s ready to party like no centenarian you’ve ever seen. The chocolaty treat is celebrating in style with a contest called the OREO®Blizzard® 100. Here’s how it works:
1. Form a team with your most OREO®-obsessed friends. (Hint: they’re the ones with crumbs around their mouths.)
2. Visit DQ® to check in and, you know, treat yourself.
3. Once your team has checked in 100 times, you’ll be entered for a chance to win $100,000! Even if you don’t make it to 100, you’ll still be eligible for other sweet prizes!
That’s all there is to it. You don’t even have to bring a present! Your attendance alone will make this the best 100th birthday ever. So sign up your team, and I’ll see you at DQ!
NO PURCHASE NECESSARY to enter or win. A purchase will not increase your chances of winning. Open to eligible legal residents of the United States, the District of Columbia, and Canada (excluding Quebec) who are 13+ years old or the age of majority in their state or province of residence, whichever is greater. Void in Quebec and where prohibited and restricted by law. Promotion begins at 8:00:00 AM ET on April 1, 2012 and ends at 11:59:59 PM ET on August 31, 2012. For Official Rules, alternate method of entry, odds of winning, and prize details, visit www.dq.com/oreo or send SASE to Oreo Blizzard 100 Promotion c/o Brandmovers, PO Box 94079, Atlanta, GA 30377. Sponsor: American Dairy Queen Corporation.
Posted by Beth F under Eats & Treats on April 5th, 2012
Pretty much I’m like Buddy the Elf — if it has sugar, I’ll eat it. Now, I’ve never gone to the extreme of drinking syrup or putting it on my spaghetti, but that’s not to say it hasn’t crossed my mind. The older I get, the more apparent it is that I need to eat everything in moderation and as part of a balanced diet. (Have I mentioned my BFF is a genius nutritionist?)
I think that is why 2011 was so hard and 2012 WILL be so hard. I spent 2011 taste testing all of the ridiculously creative and NEW products for 2012. 2012 will obviously be spent eating said ridiculously creative and new products. April’s Blizzard® of the Month is a new flavor, so there are 30 days of Mini Blizzard Treats coming my way there, followed by May’s Blizzard of the Month, which, in my opinion, will be second only to my most very favorite ever. I can’t mention my favorite by name because we get inundated with comments about bringing it back. Is it Harry Potter where they have a character named HeWho (He who shall not be named)? Well this would be ItWhich (shall not be named). Oh I love ItWhich.
Also making a comeback this year is one of my all time favorites, the Frozen Hot Chocolate. Rich cocoa fudge AND DQ® soft serve with a swirl of one of your favorite flavors: Double Fudge, Caramel or Peanut Butter? Yes please!
This is just the tip of the iceberg; we also have a ton of new and delicious food items hitting your local store throughout the year. Yep, 2012 will be pretty sweet for DQ and pretty sweet for me!
Posted by Blizz Prez under Blizzard on April 3rd, 2012
Sometimes I wish I were a cartoon character. Not so that I could run off cliffs without falling, or bend my body in just the right position to hide behind pencil-thin trees (although that would be pretty cool). No, I was thinking more about freshly baked pies left unguarded on windowsills. How come you never see those in real life? So disappointing. Well, friends, I’m done yearning for an animated self, because now there’s something even better in the pie-osphere. It’s the April Blizzard® of the Month, the NEW Caramel Delight Pie Blizzard Treat! The only thing better than a piping-hot pie is one that’s been turned into a delectable frozen treat, so skip the slice and head to DQ® for a cup of creamy vanilla soft serve blended with caramel, choco chunks and pie pieces, all crowned with whipped topping. I’ve got little hearts swirling around my head just thinking about it.
A woman recently wrote to the Dairy Queen® corporate headquarters to explain her DQ® Smile and Story. Her husband is a Major in the U.S. Army and recently returned from Afghanistan. While he was deployed, she was home with their seven-year-old twin boys, four-year-old daughter and was expecting their fourth child a month before her husband was to return to the U.S. She spoke to the struggles at home while her husband was away, but says on bad days she would load the kids in the van, turn on a movie and head to the local DQ restaurant drive-thru to order their favorite treats. She said it was 20 minutes of peace, quiet and happiness.
How does going to your local DQ restaurant make you happy?
Posted by Blizz Prez under Blizzard on March 27th, 2012
Picture an explosive fireworks display! A motorcyclist tightrope-riding across Niagara Falls! Loud gasping! Exclamation marks! An excited preface intended to build anticipation! Fans, get amped and antsy all at once (“ampsy”) because for the first March in the history of my presidency, I’ve filled out a Blizzard® Treat bracket. Over the past two weeks, flavors have been facing off, vying to rule my taste buds. Yes, fans, this sounds crazy—and a lot like cheating—and technically, you’re right. But when I’m gazing at the menu trying to remember my flavor pick, all I can think about is my undying egalitarian affection for every Blizzard Treat. So I just end up treating my way through the menu list. I doubt I’m going to win my bracket, but every flavor choice I’ve made feels like a win to celebrate. And that’s something to get “ampsy” about.
