Thanks Michael! My family is excited to go check out the new Sweet Deals.

When I met the woman who would become my wife, she said, “If you’d like to win the favor of my 80-year-old Mom, take her to Dairy Queen.”

I did, and the first thing she told my wife-to-be was, “Diane, this is a pretty nice guy. Don’t wait too long to marry him.”

Even though we were in our 50s, we got married in less than six months. After 12 years, still doing great, thanks to DQ perhaps.

As an employee of the DQ system, I am not quite a fan of the Sweet Deals menu. However, as a customer (which I was well before I ventured to the dark side where they serve yummy soft-serve), I think it’s great. I think it’d be a cool idea to change up the sweet deals every three months to feature a new item.

My wife and two daughters have made it a weekly tradition to go get treats at DQ for about a year now. However, that has come to screeching halt.

In recent years, advertising on major media outlets, specifically TV and radio, has had an growing and, in my opinion, problematic, negative portrayal of the father or husband as a oaf, idiot, or otherwise immature foil. The wife tends to come across as the sensible one. In the most extreme cases, the father is made out to be less mature or intelligent than his children.

Case in point your recent radio spot where the husband is filling the car with cup holders. Apparently this guy was so dense that he didn’t realize drilling a hole in a tire would deflate it. All the while the woman looks on in semi-disbelief that her spouse is such an idiot.

Granted, it’s just one spot. However, things like this aggregate into a societal gestalt. Your commercial adds to that effect.

Micheal, Your picture under CBO Corner on this web page looks like a dead ringer for John Turturro.

Scott:
Thank you for raising your concerns with IDQ advertising. I am truly sorry that our commercial has upset you and that we have disappointed you and your family. That is never our intent.

I will ensure your concerns are documented and forwarded to all appropriate IDQ personnel for their review. We are taking your comments seriously and will take them into consideration as we review our advertising plans for the remainder of this year.

Regards,

Carolyn