Whenever I tell anyone that I work for the Dairy Queen® system, most people immediately want to discuss one of two things, if not both. The first question I am usually asked is whether I get free ice cream whenever I want. Although that would be nice, the answer is “no.” Secondly, they usually share a story about their favorite memory of visiting a Dairy Queen restaurant, or some other anecdote about why the DQ® brand is special to them. Since those stories are so common, we actually have a name for them — “A Smile and a Story.” A story is featured every month in World of DQ magazine, which goes out to all Dairy Queen franchise owners, and recently one caught my eye.
When a man decided he was going to propose to his girlfriend, instead of going to a fancy restaurant or taking a romantic vacation, he thought immediately of his local DQ restaurant. Since they both love DQ soft serve and they spent so much time there when they were dating that he claims they “fell in love over a DQ cone,” he decided that their local DQ would make the perfect spot for a proposal. He ordered her favorite Blizzard® Cake, and the manager and staff helped decorate the table with balloons, streamers and even candles. As soon as his fiancée-to-be saw the table, she knew what was going on, and of course she said “yes!” How could anyone turn down an offer as sweet as that?
What is your DQ “Smile and a Story”?