David Letterman grew up in Indiana and has always loved the DQ brand. During a meet-and-greet with the studio audience prior to taping the Jan. 7, 2011 show, Letterman sensed the audience just wasn’t in a great mood, so he told everyone to put themselves in a happy place in their minds. He told the audience to think about being at a Dairy Queen® store.
One woman in the audience raised her hand and introduced herself as Linda from Melbourne, Australia. Letterman was shocked to hear she didn’t know what the Dairy Queen system is because there are no stores in Australia. He threw out a request to his stage manager to get a Dairy Queen treat for this woman.
The next thing you know, Letterman had a box of Dilly Bars on stage and walked one out to the Australian woman in the audience. He announced Regis Philbin’s interview and shared a Dilly Bar with him as well, and the two ate their treats during the segment.
Now, considering that the closest DQ store would take 45 minutes roundtrip from Letterman’s studio, where did those Dilly Bars come from so quickly? Well, a production coordinator on the Late Show had heard Letterman talk about his love of Dilly Bars during a segment in November, so he bought the late-night host a box for Christmas, and knew he had put them in his private freezer. How perfect. The production coordinator called Letterman’s office, found out the Dilly Bars were still in the freezer, and had them sent down to the studio immediately.
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How cool is it that Letterman has a stash of delicious Dilly Bars in his New York studio office? It is a wonderful celebrity DQ smile and a story, and a night I’m sure Linda from Melbourne, Australia, will not soon forget.