Dairy Queen Blog

What comes to mind when you think Blizzard?

• Toronto Blizzard, a defunct professional soccer organization?
• “The Blizzard“, a short story by Aleksandr Pushkin?
• Perhaps Cuby & the Blizzards, a Dutch blues group?

I’m sure all of these things came to mind (Yeah Right!) – but we were thinking more the frozen treat variety – the Dairy Queen® Blizzard Flavor Treat. View the making of the Dairy Queen Blizzard® Flavor Treat by viewing the video below!

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Since you’re here, we’re guessing you’ve already got a bit of background on the basic facts of what a Blizzard treat is, so we’ll skip the introduction. Instead, we thought it might be fun to tell you what you may not already know.

14 bite-sized DQ® Blizzard Treat facts:

• In 1985, the Dairy Queen system began blending simple combinations of candies, fruit, cookies, nuts and DQ soft serve to create the signature Blizzard Flavor Treat.
• The Blizzard is the Dairy Queen system’s single greatest dessert innovation in 23 years. More than 175 million were sold during its inaugural year.
• Since the late 1950s, the DQ system has owned the Blizzard trademark–back when it was an ultra thick, rich, shake-like treat without fruit, cookies or candy ingredients.
• The Dairy Queen system first used the word “concrete” to describe a Blizzard treat made without any candy added in. Upon further testing, candy was added and the word concrete dropped from the name.
• Since its introduction more than 75 Blizzard flavors have been introduced, including Caramel Waffle Crisp, Tin Roof Brownie, Chocolate Xtreme and Strawberry CheeseQuake®.
• One-of-a-kind holiday favorites include Pumpkin Pie, Yule Flip Peppermint Chip and, for Valentine’s Day, Choco Cherry Love.
• The top five most popular Blizzard flavors are: Oreo® Cookie, Chocolate chip cookie dough, M&M’s®, Reeses’® Peanut Butter Cups and Butterfinger®.
• The Dairy Queen system began a Blizzard of the Month program in 2003, spotlighting new and favorite flavors.
• Dairy Queen locations in China serve Green Tea Blizzard treats.
• On June 21, 2005, the Dairy Queen system garnered a Guinness World’s Record for the largest frozen treat. Built in Springfield, Mass., to celebrate the Blizzard treat’s 20th birthday, the 22-foot, 8,224.85-pound Blizzard treat was made with 2,575 pounds of crushed Oreo cookies and 705 gallons of DQ soft serve.
• The incredible popularity of the Blizzard brand led the Dairy Queen system to initiate the Blizzard Fan Club, which has grown to more than 2 million members.
• In August, Dairy Queen restaurants across the U.S and Canada participate in Miracle Treat Day, when proceeds from all Blizzard Flavor Treats sold during that day benefit Children’s Miracle Network.
• In August, 2002, a man coined “the DQ Blizzard Guy” completed his goal of eating a Blizzard treat in every state, with a visit to a Dairy Queen restaurant in Alaska for his 50th Blizzard Treat.
• Popular blogger, entrepreneur and owner of the Dallas Mavericks Mark Cuban spent a day managing a Dairy Queen location in Coppell, Texas after a challenge from us where fans lined up in the street to get a Blizzard treat from him.

What’s your favorite DQ Blizzard flavor?