Everyone appreciates cards, letters and flowers when they’re staying in the hospital, but one DQ customer received something a little different many years ago after a tragic car accident—a $1 DQ Cone coupon—and still remembers that interesting gift today.
It seems the customer was a good friend of the local DQ store operator. When that operator heard about the car accident, he sent a card to his loyal customer and friend in the hospital. It had been a serious accident. The customer had been pronounced dead at the scene, but was fortunately resuscitated only a few minutes later and was in the hospital recovering from a broken neck, reconstructed hand, stitches upon stitches, two black eyes and many other injuries.
This DQ operator wanted to lighten the mood during the difficult recovery process, so he included a coupon for a $1 cone to encourage the customer to get better and visit the DQ store soon. According to the customer’s daughter, this was the first time her father had laughed since the accident.
Many DQ operators become close friends with their customers, and often their locations become an important part of the community. Can you think of a time when you helped someone or someone helped you create a positive memory in the middle of a difficult time?