Who would have thought back in 1998, when the DQ® system opened its first location in China, that just over 20 years later, the brand would be celebrating the opening of its 500th location in the Hu Dong finance district in Shanghai? Thanks to the commitment to growth, quality service and products, as well as awesome franchise partners including Mr. Marvin Hung of Hop Hing Fast Food; Mr. Li Ping of Shanghai Shida Catering Management; Mr. Lee of the Xinjiang San Run Yuan Catering Company; and Mr. Norris Man of the Centriod Group, the DQ system is thriving in China.
According to John Gainor, president and CEO of International Dairy Queen, Inc., who attended this milestone event on Feb. 9, 2012, “China is a tremendous expansion market for the DQ system, which is attributed in large part to our strong alliances with our development partners. However, we cannot forget that it is our customers who have embraced our wonderful brand and have made it part of their lives.”
The Dairy Queen® system has nearly 1,000 locations in 18 countries outside of the United States and Canada, and more than 6,000 stores world-wide. In addition, at least another 100 locations are planned for China in 2012.
Whether it is enjoying your favorite Blizzard® Treat, having lunch with friends and family or celebrating at home with a DQ Cake, the Dairy Queen system’s mission is to “create positive memories for all who touch the DQ brand,” no matter where you might be in the world.