Everyone in the United States knows that the Dairy Queen® system has been around forever… or at least for about the last 70 years. But what many people might not know is that the Dairy Queen brand exists in other countries besides the United States and Canada—19 other foreign countries to be exact! There are more than 5,600 DQ® locations around the world, and the numbers keep growing.
In 1959, the first Dairy Queen restaurant in the Central American country of Panama opened to the public. This year marks the 50th anniversary of that store’s opening, and to date there are seven other DQ locations in Panama. The official celebration took place in March, but there are festivities and celebrations that will continue throughout the rest of the year.
To kick off the “50 Years Growing With You” campaign, a birthday party was held for DQ staff, special guests and the local media. Shortly after that, the general manager from the DQ store visited TV and radio stations to participate in morning talk shows, and on one radio program they developed “Dairy Queen Memories,” where people could call in to share their memories of growing up with the DQ brand. The event was so successful it prompted the launch of a Facebook page, and those who shared stories and photos were entered to win prizes like digital picture frames and cameras. And in September, they held a Customer Appreciation Day.
Panama, which is located between Colombia and Costa Rica, borders the Caribbean Sea and the North Pacific Ocean. It is slightly smaller than the size of South Carolina and has a population of more than 3 million people. The most popular menu items are Blizzard® Treats, chili dogs, shakes, Moolatte® beverages and banana splits. They also sell DQ Cakes, which were just introduced to the country last year.