Dairy Queen Blog

I love blizzards. Midnight truffle is my favorite. Not a fan of coconut or pecans so, I’m afraid the May flavor is not going to be a favorite of mine. Sorry!

I just wanted you guys at Dairy Queen to know that I think that your current advertising campaign is very very stupid. Your commercials are actually giving you a bad image. Because of your commercials, I personally would rather not patronize your establishment.

I am having one this afternoon!

Shawn,
I am truly sorry that our commercials hve upset you and that we have disappointed you.
You are right; the commercials are goofy, even ridiculous. The point of the commercials is to show that DQ food and treats are better than good, they are riDQulous.
Your concerns have been documented and forwarded to all appropriate ADQ personnel for their review. We are taking your comments seriously and will take them into consideration as we review our advertising plans for the remainder of this year.

I love your current commercial campaign, particularly the ‘kittens in soap bubbles’ spot. They are silly, and rediculous. They’re supposed to be. That is what makes them memorable.

I can’t wait to get home and have a Midnight Truffle Blizzard [I'm away from DQ on vacation, and am in withdrawal]

I love the pecan pie blizzard I personally believe this should be featured on the menu as a permanent item rather than a blizzard of the month. Pecan pie is a popular pie, especially in the south,and it is great to have in the summer time too.(not just around the winter holiday months when you feature them as blizzard of the month) This blizzard is so delicious and with just a bit of chocolate sauce added, WOW! My mouth is watering just thinking about it!Please take this into consideration. Making one at home just isn’t the same!!!!!

I am very frustrated because neither of the two DQs near me are featuring this flavor for their blizzard of the month. I would love to try this flavor, but alas, I don’t think that is going to be possible!

That Strawberry vanilla oreo blizzard was soooo good. Definitely my favorite blizzard. I’m always looking out for it. When is it coming back?

Will this Blizzard be available past May? This was my all-time favorite Blizzard ever. Amazing.

I figured DQ had run out of money for advertising when I saw the new commercials and gone to the lowest bidder. They are definitely not winners in any of our family members eyes Ages 9-55.
Just a turn off for me to go to DQ. And ‘kittens in soap bubbles’ does that mean they have cats running around their dairies? Canada

I have been craving the cotton candy blizzard with extra pieces of the candy in it. It should be sold all year round!!

I’m sorry! The Strawberry Vanilla Oreo Blizzard isn’t scheduled to make an appearance in the near future. We ensure that all comments regarding limited time offering products are routed to our product development team for their information and future consideration. Thank you for contacting IDQ!

I agree w/Elaines sentements about the kitten commercial. I HATED it. I’m not some crazy PETA freak either. The kittens are scared and trying to get out of whatever container they are held captive in. It certainly does nothing for my desire to go out and buy DQ. Even if the commercial was pulled, you still used the kittens and they were very clearly frightened.

Sharon,
I’m sorry that the commercial has upset you. The kittens were not actually put into any kind of container. Everything was done digitally. Your concerns have been documented and forwarded to all appropriate ADQ personnel for their review and will be taken into consideration as we review our advertising plans for the remainder of this year.

I hate your comercials, they are stupid stupid stupid, not funny just stupid. They do not make me want to go to DQ for any thing. And that saying riDqulous is rediculous and not even original. I agree with Shawn completely. We don’t have a DQ here in Salmon Arm so when I go somewhere else its nice to go to one but right now I would rather not and frankly its because its because of the advertising. Get better advertisers.

Way too many Dairy Queen commercials being aired now. Getting as bad as all the Geico commercials. Creates a backlash. Bombarding the airwaves with zillions of commercials causes me to never become a patron of those companies.

Love your products, but can’t bear to watch the commercials…when they come on I change the channel or mute the TV. Sure DQ can come up with something better???

My husband and I have stopped going to Dairy Queen because of your commercials. We hate them..some are even offensive…the guy taking off his shirt is disgusting, the kittens look scared to death, and the sharks: really. What idiot is creating your commercials, because I would fire them on the spot. they are not doing DQ any favors.

i think that when the people at my dairy queen in kerrville they use to much syrup in there drinks jst wanted to put that out there

I hate these commercials so much that I had to google a forum so I can say so ! “chest hair” really? Our family has boycotted DQ and we all go to Baskin Robbins. Air time is expensive. You should be showing your products, not some gross skinny guys’ chest hair. Yuck.

Can’t STAND your commercials on TV anymore !!! why are you not showing ice cream??? Are you selling kittens, sharks and perverts now? WTF? I can’t take my kids to such a stupid place. Feel sorry for your franchisees

Whats happened ? Ice cream store advertising balloons and guys chest hair? No ice cream anymore? I can’t support this tacky stuff

I read some comments and totally agree.@Dian Anderson “kittens in soap bubbles’ does that mean they have cats running around their dairies?”
So right. It is GROSS to associate animals with food, sorry. I just don’t understand. We were talking at work today about how foolish they are. Everyone at my office has not gone once to Dq this year because of the commercials. How silly is that? Why are you purposely trying to turn people off? Do the store owners have a say in this terrible representation?

My husband and I love your new commercials! It’s gotten to the point that all of our friends are quoting them and when we have people over everyone stops what they are doing when they come on. Maybe it’s the age range 24-27 but we think they are freakin’ awesome. Loved the sharks tied to the balloons … as we are also shark week followers. Keep em’ coming!!!

Your new commercials are so bad, random, stupid and low grade! I love DQ but the old commercials with the lips were at least related to eating. The new ones don’t make me want to go out and get a blizzard at all! They make me say, how retarded are DQs commercials?!

I love your advertising campaign. I think it is hilarious and riDQulous. seriously.

My husband and I really dislike your commercials. I agree with all the dislike comments posted above. We find them insulting and offensive. We wonder why an actor would even choose to do these commercials. There are too many of them being aired. We mute or change the channel when your commercials come on. We enjoy your products, and will be going to Miracle Treat Day as we always do. If we go to a DQ, it’s because of the products, certainly not because of the advertising campaign.

I love Dairy Queen and always have..still do… but to be honest I also googled to find a place where I could comment on your ads as they are really silly. You have a really great product line and I cant think of anyone who can even compete with your ice cream treats- but I had to tell you that we also turn the channel or mute when your ads come on now. I say keep it simple.

What the…with DQ commercials??? Fire the ad company immediately!
The ads should whet our appetites for DQ food, not portray terrorized kittens, etc. My stomach hurts after watching that crap, and I have no appetite for DQ at all.

My wife and I have not been to a DQ since your new adds started running! These adds are are just plain stupid.I just bring myself to suport stupidity.
I hope your ADQ personnel do review all the negitive comments posted.

I agree with these other posters when they say that the commercials are stupid.

I think Dairy Queen should run an ad campaign that gets at what Dairy Queen should really be about– enjoying time with your FAMILY eating great food and ICE CREAM. Throw in some pics of Grandpa with the kids and some inspirational American flags, landmarks, old-school black and white photos, etc. These images will make people smile and bring them back to their childhood.

Dairy Queen isn’t going to beat out the other fast foods with their food. It has to promote what it does best – ice cream and family atmosphere. The commercials are awful and annoying.

i really think you need to bring back the commercial with the family and the father tells his kid to say antidisastablishmentarianism. i love that commercial and so do all of my friends that have seen it.

Hate the DQ commercials. I’m going to wait untill these commercials are no longer running before i go back to DQ. What a waste of advertising money!

OK, enough is enough,get rid of the obnoxious idiot, the cats in bubbles, the squeaky wheel crap and all the rest of those horrible commercials.I haven’t been to DQ since they started.

You’d be better of just showing a hamburger and an ice cream cone for 30 seconds than wasting our time with that other garbage.

Your commercials are awful. I actually typed in why are DQ commercials so bad and that’s how i came across this website. Honestly commercails with rock and roll eagles and soap bubble kittens oth and there’s the one where your creept host is planting friends (the only people willing to comr to dq after seeing your awful commercials). There is a new DQ commercials right now that takes the cake. It starts with to ugly people on a date and they had met online. Then 2 bubbles pop up and 2 people in the bubbles begin to sing “No your really not one for online dates but this grill burger is so spicy and sweet if only you shared some of his interests,like tax accounting and home made soaps. Like your kidding me who is pitching these ideas? I would love to sit in on one of those meetings. Please change your commercials because there not goofy there brain drilling awful and i change my channel the

We are truly sorry that our commercial has upset you and that we have disappointed you.
You are right; the commercial is goofy, even ridiculous. The point of the commercial is to show that DQ food and treats are better than good, they are riDQulous. But again we apologize for upsetting you.

Your bear advertisement is hilarious.

As to those upset with the commercials! Bears will be bears!! ;o)