I was recently at a corporate DQ® meeting where restaurant operators were discussing the pilot test for the Mini Blizzard® Treat, which occurred prior to the system-wide August rollout. One operator has a DQ restaurant near a large college campus. Now, when I think college, I picture a group of guys buying double cheeseburgers and large Blizzard Treats. How would the Mini Blizzard Treat satisfy this group?
Well, it seems that students around this particular DQ restaurant purchase a group of Mini Blizzard Treats in a variety of flavors. It’s almost like when a fine-dining restaurant offers a flight of wines. It enables the patron to try different types of wine, almost as a “sampling.”
That is what these college students are doing. They can try several different Blizzard flavors with their order, instead of just getting one flavor in a larger size.
I think this sounds like an excellent idea. What do you think?