How delicious is this month’s Blizzard® of the Month, the Buster Bar® Blizzard Flavor Treat? Inspired by the one and only original Buster Bar itself! If you haven’t had one, or you haven’t had one in a while, the Buster Bar is an amazing novelty treat. Two layers of cold fudge, three layers of Spanish peanuts, two layers of delicious DQ® vanilla soft serve, all covered with crunchy chocolate cone coating. I hadn’t had one of these yummy treats in years, and about a year ago I thought I should try one again. Oh. So good! I am not going to tell you how many I’ve had since then. Ha!
The Buster Bar arrived in the DQ system in 1968, inspired by the success of the Dilly® Bar and the DQ Sandwich during the 1950s. This terrific combination of fudge, peanuts and soft serve not only inspired this month’s delicious Buster Bar Blizzard Flavor Treat but also the Peanut Buster® Parfait, which was introduced to the DQ system in 1971.
The Buster Bar was initially made by the staff at each DQ store, as were Dilly Bars and DQ sandwiches. Manufactured bars became available in the 1970’s in the United States. Why on earth would DQ stores and restaurants want to sell manufactured novelties when they could simply make them in-house?
In 1971 federal regulations and inflation began to increase labor costs and the DQ system investigated the possibility of manufacturing its novelties. Because franchisees felt they could no longer afford the labor cost associated with making the Buster Bar treat and other novelties in house, ADQ developed a test program. After a year-long test in the Atlanta area, the novelty manufacturing program was launched system-wide in 1974. The first four manufactured items were the Dilly Bar, the StarKiss®, the Buster Bar and the Dillywich. The products are made as they would be in store, except for the Dilly Bar. Machines simply cannot replicate the trademark DQ curl that dots the middle of every store-made Dilly Bar.
Hmmm. All this information has made me hungry. I think I’ll have a Buster Bar on my drive home….