The green shirts are coming! The green shirts are coming!
The lines above were not taken from the legendary Paul Revere (He was screaming about red shirts anyway. I know this, and I was a “C” student in History class). No, I’m talking about the small army of DQ employees that descended upon the Quest Center in Omaha last week for the annual Berkshire Hathaway shareholders meeting. All together, there were 52 team members on hand that pitched in to make our event a success (that’s more people than the Costa Rican army…seriously, look it up). And each team member was outfitted in a beautiful asparagus green shirt as selected by my main man, DQ Director of PR, Dean Peters. And that’s not a knock on my man Dean. I for one look absolutely stunning in asparagus but that’s not what this post is about.
No, this post is about all of the hard work that the DQ team put-in to make the event a success. Unlike the usual 25th Birthday Party Tour events, the team sold Blizzard treats rather than giving them away in an effort to raise money for Children’s Miracle Network. And with an estimated 40,000 shareholders in attendance at an event that featured one of America’s favorite treats, this was no easy undertaking. Even John Gainor, President and CEO of Dairy Queen, pitched in and sold Dilly Bars for a few hours to help the cause. And after all of the hard work, we are proud to announce that the team raised over $15,000 for CMN last weekend, a substantial amount to say the least.
With all of the fun, music and an appearance by the now world-famous BlizzMo, the DQ display was clearly the belle of the ball. We were even paid a visit by Warren Buffett himself, who stopped by to buy a few Dilly Bars. While at the display, Warren even took a few photos inside BlizzMo before jumping in the Blizzard Blaster. The videos are now posted on YouTube as well as the Dairy Queen Facebook page, so I suggest checking them out for your next web surfing session. And in case you’re wondering, yes, the Blizzard Blaster still smells like money. Thanks Warren.
So thank you again to all of the DQ employees that pitched in last week and helped to make our event a success. We should do that again…next year.