I heard from a loyal DQ® customer who has been running triathlons with his friend since 1988. They had created a DQ tradition—to stop at every DQ store on their way home from the faraway races to get a Blizzard® Treat to celebrate accomplishing their feat. Since then, they have committed every single summer to always include a Tour de Dairy Queen® road trip with a little friendly competition in a small-town triathlon thrown in for good measure.
To date, they have completed 19 trips and consumed 85 treats each. They did make a major modification to the rules in 1991 however. After spending three hours hunting down a DQ store in one area, they decided that one stop in a major metropolitan area would count as an official stop.
Another time, a friend gave them a list to help map out the DQ stops well in advance of the race. One summer they even took a detour home because the longer route had considerably more stores. They admit that their number one reason for the endeavors is for the fitness, but appreciate that they have found a way to make fitness and DQ treats go hand in hand.