What has red spoon windshield wipers, red lips on the front grill, upside-down Blizzard® cups for rear-view mirrors and the ability to create a snowstorm wherever it goes?
Here’s a hint:
It’s the DQ® Blizzard®mobile! Our fully-functional brand mobile is currently touring the United States and Canada, visiting 25 cities from April to August, with approximately three stops per city.
All stops include handing out FREE world-famous Blizzard Treats in the brand-new Mini size (the Mini Blizzard Treat will be available in DQ locations this summer), as well as music and emcee interaction. Some events will also include the Blizzard Blaster–a giant, upside-down inflatable Blizzard cup with coupons swirling around inside. A person can go inside the blaster to try to grab coupons. And the forecast calls for snow flurries–the Blizzardmobile comes equipped with its own snow-making machine!
There is even a fundraising component during the Blizzardmobile tour for Children’s Miracle Network (CMN). CMN canisters will travel with the vehicle to collect donations throughout the tour, and the last two stops–on Aug. 5 in Minneapolis and Aug. 12 in Calgary, Alberta–will take place on Miracle Treat Day (MTD) in each country. On MTD, participating DQ operators donate $1 or more to their local CMN Hospital for every Blizzard Treat they sell in their stores.
For anyone not able to witness the Blizzardmobile in person, check out the DQ Facebook page. It will include photos, tour stop information, videos, commercials, webisodes and much more. Other elements on the DQ Facebook fan page include a “Capture the Cup” photo challenge, a Facebook “Photo Grid” where you can to tag your friends as the Blizzard Treat that best represents them, and the “Pick Five,” in which you choose your top five Blizzard flavors. Go to http://www.facebook.com/dairyqueen now to get all the details!