The Blizzard®moble 25-city tour took the Big Apple by storm on April 8-9. More than a few heads turned as our one-of-a-kind vehicle drove down the infamous streets of Manhattan, bringing countless smiles to the faces of New Yorkers who clamored for free Mini Blizzard Treats, which will debut in stores this August.
Our first stop was on the Fox and Friends morning news show. The Blizzardmobile was parked on their plaza handing out free Mini Blizzard Treats to anyone who walked by. Caressa Cameron, the 2010 Miss America and Children’s Miracle Network (CMN) goodwill ambassador was on the air promoting our tour, which is raising funds for sick and injured children everywhere it stops.
Later that day, the vehicle and party moved to Madison Square Park where we handed out more than 600 Blizzard Flavor Treats to hungry NYC citizens. Many asked, “When are you going to open a location in Mid-Town?” Although we could only answer, “soon, we hope,” and ask if they were interested in opening a DQ® franchise, we joked and laughed as they enjoyed their OREO® Blizzard Treats.