Did you know that October 7 is World Smile Day? On behalf of this momentous occasion, it got me thinking about one of my favorite smiles and a stories about the DQ® system. It came from the model of the original Blizzard Treat campaign poster from the 1980s. The point was to show her enjoying a new DQ Blizzard® treat while upside-down to drive home the point that this new product was upsidedownrightthick.
The studio where the photography took place actually built an apparatus that turned the little girl upside down. She remembers that the hardest part of the whole shoot was getting her braids to hang properly. She loved it and was a local celebrity in her small hometown.
While the Blizzard Treat was a brand new idea back in the ’80s, it sure has made great leaps and bounds over the years, from increasing the number of fruit, candy and cookie topping options to introducing the Mini Blizzard Treat. But through it all, one thing stays the same—it is always upsidedownrightthick. And, as this memory from the model that helped explain the delicious qualities of this treat, it has created a smile and a story she will never forget.