Upsidedownrightthick
Posted by Lisa Y under A Smile and a Story®,Blizzard,Dairy Queen on
Did you know that October 7 is World Smile Day? On behalf of this momentous occasion, it got me thinking about one of my favorite smiles and a stories about the DQ® system. It came from the model of the original Blizzard Treat campaign poster from the 1980s. The point was to show her enjoying a new DQ Blizzard® treat while upside-down to drive home the point that this new product was upsidedownrightthick.
The studio where the photography took place actually built an apparatus that turned the little girl upside down. She remembers that the hardest part of the whole shoot was getting her braids to hang properly. She loved it and was a local celebrity in her small hometown.
While the Blizzard Treat was a brand new idea back in the ’80s, it sure has made great leaps and bounds over the years, from increasing the number of fruit, candy and cookie topping options to introducing the Mini Blizzard Treat. But through it all, one thing stays the same—it is always upsidedownrightthick. And, as this memory from the model that helped explain the delicious qualities of this treat, it has created a smile and a story she will never forget.
Comments
well i only wish that the blizzards were still upsidedownrightthick when i was growing up in the small town of Goodland ks they sure were they would even do the upside down test before handing it out the window to you. however over here in newton ks every time i get a blizard there it is always runny and i would be very scared to turn it upside down. it always looks as if they added milk to it or it had been sitting out for a quite some time. the blizzards just arent the same at this place
[...] I couldn’t wait to get my hands on one and flip it over like the commercial’s slogan Upsidedownrightthick, my parents made a special trip to Dairy Queen just for the big event. We confidently ordered [...]
I agree with Hollie’s comment. The blizzards that I get at dairy queen are always runny also. This has happened at least half a dozen times no matter the day or time I stop there. If I go through the drive-thru, I usually end up putting the blizzard in my freezer for awhile before I eat it. I would not turn my blizzard upside down because I think at least half of it would fall out of the cup.
We just bought some blizzards tonight from our local DQ and it was so runny there is NO WAY I would have turned it upside down. Actually I’ve never been to a DQ where they have ever turned it upside down!
Hi Bobbi, we are so sorry. Please contact the management of the store you visited or you may contact us at http://tiny.cc/3uv19 and we will forward your comments for you. Thanks. Also, a majority of our DQ Restaurants are independently owned and operated, so it is ultimately the franchisee’s decision to have his/her team members flip Blizzards over before handing them to customers.
I used to work at a DQ and we would always turn it. Heck, I’ve even handed them out the window upside down.