American Dairy Queen Corporation (ADQ) believes in giving back to the communities in which we live, work and do business – it’s simply one of the core values of our corporation. Through our DQ® Cares giving structure, we donate monetary grants to a select number of non-profit organizations that aim to help kids and families most in need.
Recently some of us at the DQ corporate office had the privilege to participate in a special one-day event with 8th grade students graduating from the W.I.S.E. Charter School. This unique and amazing school in North Minneapolis has formed a special partnership with ADQ through our DQ Cares initiatives. The school is founded on the seven African principles of Kwanzaa, which are unity, self-determination, collective work and responsibility, cooperative economics, purpose, creativity and faith. It was clear after spending the day together that the children and teachers work daily to embody these values, and most importantly, pass those values on to those around them.
As part of the students’ 8th grade graduation, they took their first field trip of the year to our DQ corporate headquarters, where they participated in a day-long event that included creating a new Blizzard® flavor and presenting a rock-star marketing campaign to a panel of experts. No small task! It became quite the competition between not only the student groups, but the corporate group leaders as well. In the end, the students had created five great-tasting Blizzard Treats–one even incorporated a touch of cayenne pepper, which was surprisingly delicious and had our panel of experts chanting “feelin’ hot, hot, hot!” From TV commercials to in-store merchandising, these kids did an amazing job and truly showcased their creative side and their talents. The highlight of the presentations was a young man who wrote a short rap about his team’s Blizzard Flavor. Check it out!
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