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Become a Sweet Dealer with New Online Game

BRS — Wed, 13 May 2009 20:33:17 +0000

By now, faithful readers, you should be well aware that the Dairy Queen® system launched its first-ever permanent value menu, Sweet Deals, this past winter. Customers in the United States can mix and match nine menu items, choosing two items for $3, three for $4 and four for $5. There are more than 20,000 combinations to be made!

To support the new value menu, in March, the Dairy Queen system launched a Sweet Deals online game, which can be found at www.DQ.com. The game showcases the food and treat items that can be found at any Dairy Queen location offering Sweet Deals through a game board format that is a replica of the Sweet Deals menu. Items appear randomly on the board with different colors for the background, and users must choose unique value menu combinations to unlock their deal before time runs out.

There are 12 rounds, and after completing each level, users earn a ranking, such as “Taste Tester,” “Match Maker,” “Sweet Styler,” and the ultimate title—”Sweet Dealer.” The game keeps a tally of the user’s combinations and ranks their score accordingly. There are also a series of bonus levels and additional points for special combinations.

Sound complicated? It’s totally not. It’s easy to learn and I could play for hours. Shhh! Don’t tell my boss! Try it out and let us know what you think! www.DQ.com

DQ Featured In Innovative iPhone App Yowza!!

The Web Master — Thu, 30 Apr 2009 13:37:04 +0000

Have you ever wanted to find the best deals currently happening at the Dairy Queen® location closest to you while you’re on the go? If you’ve got an iPhone, now you can – for free – as DQ partners up with Yowza!!

Funny name, but serious savings. Here’s the scoop:

Yowza!!, an innovative application designed to save consumers money and stimulate retail businesses, is now available on the Apple App Store. Yowza!! is a free application for iPhone and iPod touch that removes the need for consumers to clip coupons or print out e-mails with promo codes because all of the deals are now offered direct to the user’s device. Users simply show the relevant barcode from their digital coupon at checkout to redeem the associated discount on their purchase.

Greg Grunberg, star of the NBC hit Heroes and chief executive of Yowza!!, created the app to share his passion for saving money and time. He plays a hero on television and now is doing so in real life by helping people during these tough economic times.

Click here to visit the iTunes store and download the application now – it’s free!

The $3, $4 or $5 Question of the Day

PR Wonk — Thu, 19 Mar 2009 16:09:45 +0000

Even though it’s been more than 20 years since I entered the hallowed halls of a college institution, I still remember when, during the first day of a semester of class, my philosophy professor introduced himself to the stundents and asked each of us this question: “If you were a tree, what kind of tree would you be and why?”

To this day, I am still perplexed by that rather odd, seemingly random inquiry. However, I guess it worked as an ice breaker, and I somehow felt more secure sitting among all the oaks and walnut trees in that class.

As the Dairy Queen^® system embarks on our first-ever value menu (better known as Sweet Deals), which is intended to save you some hard earned cash and give you the ability to exercise your freedom of choice, I would like to pose a similar question:

If you could magically turn yourself into one of the nine deliciously irresistible, scrumptiously tantalizing items on our Sweet Deals menu, which soft serve or hot food product would you choose to be and why? Please remember, penmanship and creativity count!

While you ponder, check out the latest Sweet Deals Commercial: