Dairy Queen Blog

It’s been a while, friends. I figured the time was right to put our brains together for something important. Yes, once again, it’s time to guess the Blizzard Treat!

We tend to vote the way our parents did. Me, I grew up in a home firmly dedicated to the cause of chocolate. Then, when I moved away to college, I had a roommate who couldn’t get enough fruit. We had many heated discussions about the merits of both and the direction of Blizzard^® Treats in general. Turned out, we both came to appreciate the other’s point of view, and now I consider myself an independent when it comes to dessert. I mean, a delicious Blizzard Treat is a delicious Blizzard Treat. How about you? Have you pledged your allegiance to a single Blizzard Treat or are you open to any and every possibility?

We’re 48 hours away from that annual day when secret crushes are revealed and open crushes are affirmed. Naturally, as Blizz Prez, my thoughts fly swiftly to my first Blizzard^® Treat crush: the Chocolate Chip Cookie Dough Blizzard Treat. In my younger years (and perhaps still today), I always felt like I was getting away with something when I was allowed a little cookie dough. Someone at DQ^® must have thought the same, hiding their love for cookie dough pieces inside creamy vanilla soft serve. Turns out, it only made the cookie dough more delicious.

Blizzard fans: what was your first Blizzard Treat crush?

Hey Blizz Buds! Looking for an escape? I’ve just discovered the next two chapters in your love affair with the Blizzard^® Treat.

CHAPTER ONE: American Daydream

Strawberries. Rich choco chunks. Creamy vanilla soft serve. It was a match made in heaven. Well, technically a match made at a DQ^® store. But, really, what’s the difference? Because every bit of the Choco Covered Strawberry Blizzard Treat will put you on cloud nine.

CHAPTER TWO: Canadian Sweetie.

Then there’s the Strawberry Shortcake Blizzard Treat, filled with irresistible strawberries and shortcake pieces blended with creamy vanilla soft serve and crowned with whipped topping. It’ll certainly make you melt. Even though it’s cold. Strange how love works.

I love sledding. Not so much the climbing of the hills—the other part. Of course, without the climb, you’d never get to the fun. You’d just be standing at the bottom, trying to keep warm. I often see a Blizzard^® Treat as my reward for doing all the stuff I don’t really want to do, but do anyway because I’m a good person. It makes every bite taste a little better, y’know? “Impossible,” you say. Go on, give it a try. Get out of bed: Blizzard Treat. Match your socks: Blizzard Treat. Let that sedan merge: Blizzard Treat. See? For every down there’s an up. Er… I mean for every up, a down. Well, you get the idea. And I just finished another blog post: Blizzard Treat.

When I was a kid, I remember looking out the window on snow days and imagining our home was surrounded by soft serve. What’s more, I found that by lying upside down on my couch and squinting a little bit, I was suddenly before the largest Blizzard^®Treat ever fashioned. And how perfect would it be both to get the day off and have to eat my way out of the house? You wouldn’t have to ask me twice to shovel.

Here’s to new beginnings and a new Blizzard^® of the Month: the Chocolate Candy Shop Blizzard Treat! Every bite of creamy vanilla soft serve blended with cocoa fudge and assorted mini chocolates (filled with hazelnut crème, fudge and caramel) is an invitation to do it again. And again. And again. Yes, a Blizz Prez could get used to this sort of thing. 2013 is off to a delicious start.

The holiday season is a time for enjoying well-established family traditions, but also creating new ones. This year, I came up with a new theme for our big get-together. Picture this winter wonderland: instead of wrapped presents, our tree is surrounded by coolers stocked with Blizzard^® Treats in anticipation of the upcoming gift exchange. My mom strings together red spoon garland, while Cousin Steve folds DQ^® cups into origami ornaments. Meanwhile, I invite carolers in for a spot by the fire and teach them my newly penned song, “Carol of the Treats” (sample lyrics: “Here, have a treat/ So fun to eat/ Refreshingly cool/ Blizzard Treats rule”). I think it’s a beautiful Blizz Prez Family tradition in the making. Happy holidays, everybody!

This Friday is the shortest, darkest day of the year, which is great news if you’re a stargazer, candle enthusiast or nocturnal critter. Me, I like sunshine, but I feel like I never truly appreciate it until it becomes a valuable early-winter rarity. So this week, in honor of the solstice, let’s appreciate the fleeting things in life, be they daylight or holiday-themed DQ^® Cakes. After all, it’s not every day you can inspire an outbreak of merry-making with a seasonally decorated soft serve cake. (Sure, you can buy a cake in August and dress it up in mistletoe, but it’s just not the same.) So don’t forget to place your order before your next round of holiday entertaining – while you still can.