The word around the rumor mill is that a number of DQ® stores are giving half-price offers to their customers for an entire day sometime this week in celebration of Customer Appreciation Day. Offers and dates vary by location, so I’d check out dq.com for details to find out what’s happening where. Does this mean I get to eat twice as many Blizzard®Treats?
Just a few months ago, a DQ® customer named Carrissa stopped into the Bloomington, Minn. DQ Grill & Chill® restaurant with her boyfriend. While they normally use the drive-thru lane, this time she parked and went into the location instead. While waiting for her food, Carrissa was enjoying the heritage photo collection on the wall when she suddenly realized there was a photo of herself, her brother Todd, and their friend Bubba from more than 30 years ago! They had been invited to the corporate headquarters in October 1979 for a promotional photo shoot of DQ products. What a surprise!
Posted by Lisa Y under Dairy Queen on October 18th, 2012
On Thursday, Oct. 4, Stacey Davis from Teaneck, N.J., who captained team “Cool Champs,” received the $100,000 grand prize for checking into 100 DQ® stores and winning the Oreo® 100 digital challenge. Team “Cool Champs” was chosen at random among 113 other teams that also entered the contest that ran from May through August.
Davis and her family were on hand to receive the $100,000 check at a celebration held at the Rochelle, N.J., DQ store. The Oreo 100 contest was underwritten by Kraft in support of the Oreo cookies’ 100th birthday. This contest was an innovative promotion combining mobile, social and location based technology.
I recently received a nice email from a couple, Barbara and A.B., who eat at their local DQ® store in Georgia almost every single day. Their love for the brand goes back more than 51 years, which is also as long as they have been married. When they started dating in the ’50s, they would go on Sunday drives to the north Georgia mountains and end their date with a special DQ treat—a Dilly® Bar for Barbara and a dip cone for A.B. Now they enjoy meeting their friends for lunch at their local DQ store several times a week. They often end their meal with a half chocolate, half strawberry sundae, which they share.
How long have you been visiting your local DQ store?
I love PIE — and I love that we can have fun with math on Pi Day. Pi equals 3.1415926535… and we celebrate Pi Day on 3/14.
Pi represents the relationship between a circle’s diameter (its width) and its circumference (the distance around the circle). I don’t want to spoil the fun you will have searching the Internet, or your math textbook, for interesting facts and information about Pi. I confess to not being much of a numbers gal; still, I find days like this help pique my interest. Who doesn’t like pie and how much dinner time discussion can you get out of learning (or in my case, re-learning) about Pi while eating a piece of pie?
We have DELICIOUS Pie Blizzard® Treats at DQ® stores and restaurants. Why, you could even use Pi to calculate the volume of the DQ Cup in which your favorite DQ Pie Blizzard Treat arrives. Which flavor will you choose? Banana Cream Pie Blizzard Treat? French Silk Pie Blizzard Treat?
I have become the official DQ® Cake purchaser for family members’ birthdays. Recently I was asked to bring one to a party where we were celebrating the birthdays of one of my sisters and my two nephews. My goal was to get a DQ Blizzard® Cake that would appeal to all 14 party goers and not be decorated either too feminine or too masculine. I called my local DQ restaurant for assistance. It didn’t take more than a minute to decide on a 10-inch Heath Bar® Blizzard Cake with “Happy Birthday” and all three names on it. It was as simple as can be.
When I stopped by the restaurant a few days later to pick up the cake, it looked perfect. I arrived at the birthday party and was soon considered to be the hero of the day, just for bringing a DQ Blizzard Cake. People could not stop talking about it. The process to choose and purchase the cake was so easy, but the way everyone at the party raved about it, you would have thought I spent hours making and decorating the cake myself.
Next time you need to bring a dessert to an occasion, consider a DQ Cake. Everyone will thank you for the special treat!
So the last Thursday of every month we are going to deem “Throwback Thursday”. Maybe we’ll share an old product, perhaps nostalgic merchandise or vintage photos, anything in our archives or from our fans is fair game. This week I’m paying respect to the Mr. Misty®. As a child of the 80′s and 90′s, I spent many summer nights sipping a grape flavored Mr. Misty… usually adding vanilla soft-serve and making a Mr. Misty float (the BEST!). I came across this old product poster and it sent me right back to my younger days. Does this look familiar to anyone else?!?
Recently, CBS News aired an interview with DQ® franchisee Hamid Chaudhry, and it is a fantastic story about a person who has made a difference in his community, his family and to the Dairy Queen system. I often think about what it takes to be successful in life and in business, and I think this story helps answer this question. It is about making a difference! It is about waking up everyday and thinking about how we can make a positive impact on those around us. Please listen to the CBS News interview or read the related story that was published in the New York Times. One of the great things about Dairy Queen is that we have a lot of team members and franchisee business owners who are making a difference in their community every day. Thank you!
Does anyone else agree with me that there doesn’t need to be a dedicated day for cranky co-workers? Yes, true story it’s one of those crazy days of recognition that exists. I mean, maybe it’s me but it seems you can come across this everyday if you’d like. Of course it’s rarely ever you that is cranky, crabby, or less than cheery but on those ever so occasional days when it happens, what cheers you up? For me it can be something as little as a coffee break, hot fudge DQ milkshake or lunch out with friends.
