What is it about growing up with the DQ® system that was a direct correlation with the size of the products my parents would allow me to order? My first memory is of a push-up style soft-serve treat I could get myself out of the self-serve freezer at my local DQ store. While I would have preferred to get the same Peanut Buster® Parfait my Dad would order, he would always talk me into something smaller because he knew my eyes were bigger than stomach.
As I grew older and started grade school, I moved through ordering the other novelties, including the DQ Sandwich, Dilly® Bars of various flavors and the Buster Bar®. Then I can remember going through a Strawberry Sundae phase in about 6th grade. I would occasionally switch up the flavors—sometimes hot fudge, sometimes caramel.
When I got my first driver’s license, my favorite product was a Crunch Cone because it was easy to handle in the car. Then, by the time I was graduating high school, the Blizzard® Flavor Treat was rolled out, introducing me to a whole new delicious treat platform.
However, with the recent introduction of the Mini Blizzard size, the pattern has shifted. Now I’m able to still get all the same great taste of a Blizzard Treat, but as a smaller indulgence with little guilt.
My past memories of the DQ system just show how this brand has something for everyone. Do you remember how your DQ purchases have changed over the years?
I love theater- music, drama, dance…the arts. Just love all of it. One of my earliest memories is as a tiny girl going to see The Nutcracker Ballet with my parents. If I close my eyes I can still see that stage and the dancers. Wonderful!
I am currently assisting one of our local community theater groups with props for their April production. With most of our city currently buried under several feet of snow, garage sales are out of the question. Rats. Thank goodness for second-hand stores, discount stores and online sale sites.
I have made a connection in the last couple of days that will help me find the last bits of furniture I will need for our set. Connections. That’s really what it’s all about isn’t it? Connecting with others in your community, building relationships and getting to know people…really know them, not just the “Hi,” “Bye,” “I’ve seen you in the community,” kind of know.
This kind of connection is what American Dairy Queen Corporation upholds as one of our values — giving back to the communities in which we live, work and do business. It’s one of the reasons I’m so proud to be part of the DQ Family.
What kinds of things are you doing in your community?
How many of ye get a day dedicated entirely for thine birthday? Three days hence, William Shakespeare’s day of birth, April 23, hast officially been named “Talk Like Shakespeare Day”, and mayhap ‘tis why thou mayest struggle understanding this eloquent blog.
Faith, this very blog ‘tis written in Shakespeare Speak in honor of this auspicious event. In sooth, e’en before I apprenticed at DQ® ‘twas a tradition to partake in DQ Cakes on all happy celebrations. Why, e’en better, thou might tryest a Blizzard® cake!
Indeed, I urge all honey-tongued gentlemen and gentlewomen partake in “Talk Like Shakespeare Day.” Prithee, do also have your scribe announce thy favorite happy celebrations here, so that all mayest consider the delights!
Whew! This winter was tough – with snow piles higher than I am tall, and living in a neighborhood where there are no sidewalks…getting exercise has been tough these past four months! When I was home and it was light out (kinda), neighbors were either leaving for work or coming home and with the snow narrowing the streets; it was risky to even go for a walk.
We shoveled a path for our pup so he could get out – it’s kind of scary when the snow is two or three feet higher than you are – but that didn’t afford the kind of exercise he needed either. He’s a dog who barks anyway, and you can imagine how he is now as he’s going stir crazy in the house.
Spring is here, the snow has melted and it is daylight longer. What a blessing! Who cares that the pup needs a bath after the walk? It’s great to get out and MOVE.
Moving isn’t enough, of course, for me; I really have to change my eating habits too. Two weddings and a house remodel project require me to be in better shape than I have been. Not to mention, it’s important for my general health. I have been doing great so far, happy to see changes in my shape and happy that my clothes are not so snug. Even so, it’s tough to make the change and fight those urges for yummy sweets – particularly when, say, there’s a birthday or other festive occasion and there is a CAKE.
I love cakes. Cake – cakes and DQ® cakes. And we all know that DQ makes WONDERFUL cakes with delicious DQ soft serve. My daughter’s birthday is this weekend, and she wants a DQ cake. What am I going to do? I am going to purchase a box of DQ No Sugar Added Bars….I think the DQ No Sugar Added Fudge Bars (50 calories for one bar) will be perfect…though there are the Vanilla Orange bars (60 calories for one bar) too…. What are you doing to change your habits and make healthy choices?
I received a customer letter at the corporate offices that made me chuckle. It seems a girl and her friend decided to go to their local DQ® restaurant’s drive-thru after a basketball game. Not surprisingly, they needed to peruse the drive-thru menu board for a few seconds before ordering. What was surprising though was that once they placed their order, the employee kept saying “excuse me?” as if she couldn’t hear the order.
The girl and her friend repeated their order a few times, but still the employee couldn’t hear them. Finally, the customer heard a much larger male voice loudly say, “Ma’am, you are speaking into the bird house. Could you please pull ahead 10 feet and repeat your order into the intercom?”
The girls says she and her friend were so embarrassed and laughing so hard, they just pulled out of the drive-thru lane and drove away. Have you ever had an embarrassing DQ moment?
Dairy Queen® has launched a new way to buy gifts for all your special someones! You can now send a Dairy Queen eGift card electronically to your friends through Facebook, or you can visit the eGift Social storefront outside of Facebook. The person you send your DQ eGift to will receive an e-mail that they can print out and present to the cashier at their favorite DQ location. The best part is that these are REAL gifts, of REAL DQ food and treats–not the virtual kind–and a DQ eGift is sure to put a smile on someone. HAPPY eGIFTING!!
I recently heard a really funny story from my husband’s cousin. She made a last-minute decision to go out into the snowy evening with her two small sons to get treats from the local DQ® store. Because it was so snowy and cold, she chose to order their malts at the drive-thru window. She moved on to the pick-up window to await the treats.
As she was sitting with her window open waiting for the employee to finish the malts and hand them out to her, a huge pile of snow slid off the DQ roof right into her car! She was so shocked and surprised that her first thought was that the DQ employee had thrown snow at her.
It wasn’t until she left the drive-thru lane that she thought of the perfect comeback to her shocking situation, “I didn’t order a Blizzard®!” Have you ever had something funny happen to you at a DQ drive-thru window?
I recently received a customer letter at the corporate DQ® headquarters about how a family knew they would be taking their beloved pet to the veterinarian for the last time. Because they made it a ritual to take Patches to the local DQ restaurant for a hamburger as a treat after every vet appointment, this time the family took her to the restaurant before the final appointment.
The family went through the drive-thru lane to pick up the hamburger, and was surprised to receive the hamburger free of charge because the employee was so sorry about the unfortunate day. The owners of that little dog will always remember that employee’s act of concern and caring.
Sometimes it can be such a simple act of kindness that can help someone through a difficult time. This is an excellent example about how the DQ system could help someone feel just a little bit better.
What have you done to help someone through a difficult time?
Everyone appreciates cards, letters and flowers when they’re staying in the hospital, but one DQ customer received something a little different many years ago after a tragic car accident—a $1 DQ Cone coupon—and still remembers that interesting gift today.
It seems the customer was a good friend of the local DQ store operator. When that operator heard about the car accident, he sent a card to his loyal customer and friend in the hospital. It had been a serious accident. The customer had been pronounced dead at the scene, but was fortunately resuscitated only a few minutes later and was in the hospital recovering from a broken neck, reconstructed hand, stitches upon stitches, two black eyes and many other injuries.
This DQ operator wanted to lighten the mood during the difficult recovery process, so he included a coupon for a $1 cone to encourage the customer to get better and visit the DQ store soon. According to the customer’s daughter, this was the first time her father had laughed since the accident.
Many DQ operators become close friends with their customers, and often their locations become an important part of the community. Can you think of a time when you helped someone or someone helped you create a positive memory in the middle of a difficult time?
David Letterman grew up in Indiana and has always loved the DQ brand. During a meet-and-greet with the studio audience prior to taping the Jan. 7, 2011 show, Letterman sensed the audience just wasn’t in a great mood, so he told everyone to put themselves in a happy place in their minds. He told the audience to think about being at a Dairy Queen® store.
One woman in the audience raised her hand and introduced herself as Linda from Melbourne, Australia. Letterman was shocked to hear she didn’t know what the Dairy Queen system is because there are no stores in Australia. He threw out a request to his stage manager to get a Dairy Queen treat for this woman.
The next thing you know, Letterman had a box of Dilly Bars on stage and walked one out to the Australian woman in the audience. He announced Regis Philbin’s interview and shared a Dilly Bar with him as well, and the two ate their treats during the segment.
Now, considering that the closest DQ store would take 45 minutes roundtrip from Letterman’s studio, where did those Dilly Bars come from so quickly? Well, a production coordinator on the Late Show had heard Letterman talk about his love of Dilly Bars during a segment in November, so he bought the late-night host a box for Christmas, and knew he had put them in his private freezer. How perfect. The production coordinator called Letterman’s office, found out the Dilly Bars were still in the freezer, and had them sent down to the studio immediately.
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How cool is it that Letterman has a stash of delicious Dilly Bars in his New York studio office? It is a wonderful celebrity DQ smile and a story, and a night I’m sure Linda from Melbourne, Australia, will not soon forget.