Zubaz. They’re making a comeback. It’s true, why would I lie to you? I just ordered a pair of pink and white ones for myself. The comeback of Zubaz makes me wonder what else should make a comeback….
We have had some famously delicious Blizzard® Treats over the last 26 years but, like Zubaz, it’s the tried and true Oreo® Blizzard that has been our flagship throughout the years. I’ve chronologically listed all the Blizzard Treats we’ve introduced over the years. Which one is your favorite?
1985: Butterfinger®, Heath®, Reese’s Pieces®, M&M’s®, Chocolate Sandwich, Oreo, Peanut Butter Crunch, German Chocolate, Banana Split, Chocolate Chip, Hawaiian, Tropical, Pecan Cluster, Macaroon, Chocolate Covered Cherries, Banana Pudding.
1986: Whoppers®, Snickers®, Peanut Buster
1987: M&M’s Peanut®, Nestle Crunch®, Nerds®, Golden Grahams®, Cinnamon Toast Crunch®
1988: Mint Chocolate Cookie, Ginger Snaps, Apple Crunch, Pecan Praline
1989: Reese’s Peanut Butter Cup
1991: Egg Nog, Strawberry Banana, Irish Mint, Peach, Raspberry, Pumpkin Pie
1992: Chocolate Chip Cookie Dough, Mud Pie, Rocky Road
1994: Cheesecake, Fudge Pecan Brownie, PB & J
1995: Chocolate Almond, Pecan Crunch, Walnut Fudge
1996: Mint M&M’s, Fudge Oreo, Cappuccino Heath 1997: Mint Oreo, Nutty Butterfinger, Berry Banana w/Vienna Fingers®
2000: Georgia Mud Fudge, Yukon Cruncher, Whopp’N Wild
2001: Grape Kool-Aid ® Explosion, Mocha Chip with Nescafe®, Baby Ruth®
2002: Blizzard of the Month introduced(!), Mocha Chip, Yule Flip Peppermint Chip, All American, Chocolate Extreme
2003: Choco Cherry Love, Keebler® Fudge Stripe, PB Oreo, Strawberry CheeseQuake, Cotton Candy, Bubble Gum, Caramel Apple Pop, Twix®
2004: French Silk Pie, Cchocolate Dipped Strawberry, Brownie Batter, Puckerberry
2005: Dream Pie Blizzard Treats, Double Fudge Cookie Dough
2006: Peanut Butter Butterfinger, Monster Cookie
2007: Caramel Waffle Crisp
2008: Kit Kat®, Tin Roof Brownie, Girl Scout Thin Mint®
2009: Turtle Oreo, Midnight Truffle, Raspberry Truffle, Girl Scout Tagalong®, Oreo Cookie Jar, Candy Cane Chill
2010: Caramel Brownie, Buster Bar, Strawberry Golden Oreo, Pecan Pie, Oreo Brownie Earthquake, Reindeer Bites
2011: Nutty Banana (This is only so far because I can’t give away the WHOLE year!)
The DQ system has many loyal customers. One recent letter to the corporate headquarters was from a self professed, “Fudge Bar Fanatic.” It is easy to understand why people fall in love with this product—at 50 calories per no-sugar-added bar, and with zero calories from fat, and zero grams total fat, saturated fat and transfat, not to mention six grams of dietary fiber—what’s not to love?
This woman’s family now buys 8-10 boxes of these delicious DQ novelties at a time so they won’t run out. The best part for this customer is that they have little or no affect on her blood sugar so she can frequently enjoy one after dinner.
By the way, I talked to my co-workers in the corporate Consumer Relations area and found out a DQ Fudge Bar is considered one point for the Weight Watchers program. Another great reason to visit DQ stores!
Many DQ® customers have fun memories of the DQ system. One mom recently sent a letter to the corporate headquarters about a cute story they like to tell over and over again in their family.
“More than 20 years ago, our son, who was just a small boy at the time, told us he wanted to go to ‘Big Lips.’ We had no clue what he was trying to tell us, but later as we drove by our local DQ store, he pointed to your red logo and explained, ‘There, that’s where I want to go.’
‘Big Lips’ has been our name for the DQ brand since then. You can imagine our pleasure when we saw the advertising campaign using the logo as lips with a tongue licking them. Our son is now grown with a family of his own, but we all still love eating DQ treats.”
Such a great memory this family has about the DQ system. Do you have any funny DQ stories you tell over and over again in your family?
WOW! We absolutely delighted to hear how much everyone loves the Yule Flip Peppermint Chip and Candy Cane Chill Blizzard Treats we’ve offered in the past. AND we are so sorry to have disappointed all our peppermint fans! I know we’ve responded to several of you individually and on a few of the blog threads.
We want all of you to know that we hear you, loud and clear.
Right now we do have the Mint Oreo® Blizzard® treat available in stores (although we really do understand that it isn’t the same…) and have plans to feature a mint-flavored Blizzard of the Month in December 2011.
As a mom trying to buy Christmas gifts on a limited budget, for many years I was one of those crazy people who would get up at 4 a.m. on the Friday after Thanksgiving to shop for Black Friday bargains. My kids are grown now, and the idea of standing in line in a dark, freezing-cold toy store parking lot to score a $5 Furby has lost most of its appeal. Lately I’ve switched my post-Thanksgiving shopping to online and never looked back. Thanks to the miracle of the Internet, I can knock out my gift list from comfort of my own home (jammies optional).
Today, “Cyber Monday,” is the day when online shoppers like me get serious about ordering Christmas gifts. And while I always knew DQ® gift cards make can’t-miss gifts, for some reason I thought I had to visit a DQ location to buy them. It wasn’t until today, when our own Webmaster Jamie enlightened me, that learned I can order DQ gift cards online at DQ.com. I can choose an amount, choose a design, and even add a personalized message. And I can do it all without leaving the house.
Although… now that I think about it, if I order gift cards online, then I can’t get a Blizzard® Treat for myself while I’m there.
Excuse me, I need to go change out of my jammies now…
I was back in the Chicagoland area this past September, and had a chance to take my youngest daughter to the DQ store my family used to go to when I was a girl. Such memories – and it hasn’t changed much. When I was younger it was out in the middle of no place – of course everything has built up around it. We moved from that area when I was 10…so it feels as if it has been a couple of lifetimes since I’d been there.
Mom and Dad always made trips to the DQ store a special treat. We didn’t go too often – but on a hot summer night, nothing beat a DQ treat. Usually we got cones or sundaes – though I remember Mr. Misty’s (now our Arctic Rush), DQ Push-Ups (Do any of you remember the pushups???) and root beer floats. If we were really good, or had done something special, we could order the BIGGEST item on the menu – the Banana Split.
Of course we took photos. My daughter just laughs at me – and then poses for the photo. This one is one of my favorites. Right up there with photos of us at the World’s Largest Frying Pan, The Field of Dreams and the Spam Can…
This summer my husband and I went to a pool party at our friends’ house. Every one was to bring a dish to pass – and we’d been working hard in the yard all weekend. No time to prepare anything. So my husband said, “Hey! Let’s take some DQ® treats.” Well, you can imagine I loved the idea too; it was easy and DQ does all the work. We picked up a couple boxes of Dilly Bars, some no-sugar added Fudge Bars, and a box of Buster Bars.
Now, I know, everyone likes DQ treats – but I was completely unprepared for the response we got to the Buster Bars. It was the hands down favorite. “Everybody loves Buster Bars.” “I’ll have a Buster Bar – they’re the best.” “Buster Bars? I love Buster Bars!”
I usually take Dilly Bars when I bring a box of DQ treats… next time, I’m bringing the Buster Bars.
How would you like to win 10 FREE MINI Blizzard® Treats? Well these 50 people won 10 Free Mini Blizzard treats for checking in via FourSquare at their local Dairy Queen® store on 10/10/10. Thank you to everyone who checked in, and congrats to all of our winners!
Seventy years ago this week (June 22, 1940, to be exact) a dream became reality as the Dairy Queen® system was born. Sherb Noble, our first DQ® franchisee, officially opened his DQ location in Joliet, Ill. Little did Sherb know at that time that his Dairy Queen store–aptly named for the creamy soft serve he offered, which was a “queen” among dairy products and the epitome of freshness and wholesomeness–would grow into a chain of more than 5,700 restaurants in 18 countries outside the U.S and Canada. Or that the menu solely consisting of cones, sundaes and take-home pints would be expanded over the years to include a vast array of irresistible soft serve items and delicious hot food offerings.
Last Tuesday, during a ceremony that took place at a DQ location in downtown Chicago, members of the Noble family were presented a proclamation by Illinois Governor Pat Quinn, who declared it “DQ Day” throughout the state in honor of the system’s 70th birthday. Although Sherb has passed on, his two daughters, Susan and Christie, were both in attendance to hear and accept the proclamation.
All of us associated with the Dairy Queen system are indebted to Sherb and the other early DQ pioneers for the rich heritage and legacy they left behind. Their entrepreneurial spirit and standard for providing quality products and service to all of our loyal customers who have come to know and love the brand is still alive today.