DQ in the News

Posted by : BRS

It was around 6:30 on a typical spring Sunday evening in Edwardsville, Ill., when who should waltz into the local Dairy Queen® restaurant but late-night funnyman Conan O’Brien. According to DQ® employees who were working at the time, the variety show host was wearing a blue shirt, tie and suit jacket, and was with four [...]

Posted by : BRS

Everyone in the United States knows that the Dairy Queen® system has been around forever… or at least for about the last 70 years. But what many people might not know is that the Dairy Queen brand exists in other countries besides the United States and Canada—19 other foreign countries to be exact! There are [...]

Posted by : The Web Master

Valuable advice from financier Warren Buffett, during a visit to his local Dairy Queen® store for the launch of the Girl Scouts® Thin Mint Blizzard® Flavor Treat.
Surrounded by a group of Girl Scouts in his hometown of Omaha, Neb., Buffett offered this tip for college students:
“The biggest suggestion I have is to avoid credit cards. Interest [...]

Posted by : BRS

By now, faithful readers, you should be well aware that the Dairy Queen® system launched its first-ever permanent value menu, Sweet Deals, this past winter. Customers in the United States can mix and match nine menu items, choosing two items for $3, three for $4 and four for $5. There are more than 20,000 combinations [...]

Posted by : BRS

This past weekend, I had the opportunity to attend the hottest event in Omaha, Neb.—the Berkshire Hathaway Shareholders annual meeting. Depending on who you are, you may think one of two things: You might be very jealous of me, or you might think that I drew the short straw at the Dairy Queen® office. But [...]

Posted by : The Web Master

Have you ever wanted to find the best deals currently happening at the Dairy Queen® location closest to you while you’re on the go?  If you’ve got an iPhone, now you can – for free – as DQ partners up with Yowza!!
Funny name, but serious savings.  Here’s the scoop:

Yowza!!, an innovative application designed to save consumers [...]

Posted by : The Web Master

Mobile Marketer is featuring an article on the Dairy Queen mobile ad campaign in support of our new Sweet Deals menu platform:
Mobile Marketer Article – Dairy Queen mobile ads see 22 percent CTR
A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel [...]