The word around the rumor mill is that a number of DQ® stores are giving half-price offers to their customers for an entire day sometime this week in celebration of Customer Appreciation Day. Offers and dates vary by location, so I’d check out dq.com for details to find out what’s happening where. Does this mean I get to eat twice as many Blizzard®Treats?
The best and most rewarding part of my job is the work I do with Children’s Miracle Network®, a charity that raises funds for 170 nonprofit children’s hospitals across North America. The Dairy Queen® system has been a partner with Children’s Miracle Network® for over 29 years raising over $91 million in that time for sick and injured children.
Each year I am actively involved in the planning and executing of the DQ® annual Miracle Treat Day activities and other fundraising initiatives throughout the year. I always knew how important fundraising for hospitals was, but it wasn’t until last year when I needed the help of a children’s hospital that it really hit home.
In July 2011, my son, Oliver, was born at McMaster Children’s Hospital in Hamilton, Ontario, a Children’s Miracle Network® member hospital. Weighing in at nine pounds, 12 ounces, Oliver was a full-term, seemingly healthy baby, and my husband and I were overjoyed with his arrival. On his third day in the world, we were getting ready to go home when a nurse came into my hospital room without Oliver in tow and told us to sit down. Our baby had an unexplained fever, which is taken very seriously in newborns, and had been taken to the Neo-Natal Intensive Care Unit (NICU).
I felt like the ground had fallen out from under my feet and that my heart had been ripped out of my chest. Overcome with fear, tears spilled down my face and I felt incredibly helpless. Seeing Oliver in an incubator with tubes and wires everywhere was so frightening. All I wanted to do was to hold him and take him home, but I wasn’t allowed to. It was heart-wrenching.
Terms like dehydration, lumbar puncture and intense antibiotic treatment swirled around for the next couple of days and Oliver was cared for by a team of incredible nurses and doctors. I’m very happy to report that after 48 hours of intense round-the-clock care, Oliver was released to us with a clean bill of health. Those two days were the longest and most terrifying of my life, but I was incredibly comforted knowing that he was in the best possible hands.
We were very lucky that our baby boy wasn’t seriously ill. My husband and I saw other tiny babies in the NICU who had been there for days, weeks or even months. I’m sure that some of them never left. After this experience, my work with Children’s Miracle Network has even deeper meaning to me. I hope that we never need the hospital again, but if we do, I am comforted to know that it is there.
For more information or to donate to your local Children’s Miracle Network Hospital, please visit:
Everyone is thrilled it is back-to-school time again…
Businesses have sales – and lots of them! Deals for everyone.
Kids 5 to 18– hey! You get to see your buddies again, and everyone loves homework! For college kids – you’re off on your own, tasting independence (kind of), learning amazing things and nearing the point when you can start the rest of your life! Parents… The kids are at school or college!
OK. I know in reality not everyone is thrilled…not even all parents. In my family we have only one college…no more high school, no more elementary school…. It’s such a strange place to be – though we all seem to be adjusting just fine to the changes. I did find myself wandering the aisles of the school supplies at stores wondering if there might just be something we need this year….
Do you remember the first time you didn’t have to go back to school and September rolled around?
I recently received a nice email from a couple, Barbara and A.B., who eat at their local DQ® store in Georgia almost every single day. Their love for the brand goes back more than 51 years, which is also as long as they have been married. When they started dating in the ’50s, they would go on Sunday drives to the north Georgia mountains and end their date with a special DQ treat—a Dilly® Bar for Barbara and a dip cone for A.B. Now they enjoy meeting their friends for lunch at their local DQ store several times a week. They often end their meal with a half chocolate, half strawberry sundae, which they share.
How long have you been visiting your local DQ store?
Once again it’s time for my favorite DQ®event of the year, where every Blizzard®Treat goes twice as far to bring a smile. When you buy a Blizzard Treat at a participating DQ®store on Miracle Treat Day, July 26, $1 or more* of your purchase will go directly to the Children’s Miracle Network Hospitals, helping kids and families in your community. And this year, you have another way to give that’s as easy as buying a Blizzard Treat. For every RSVP to the event on Facebook, DQ®will donate a dollar to the cause—up to $50,000! So treat and be treated. Together, we can make the world a little sweeter, bringing hope and healing to local kids.
*DQ® locations in Canada donate all proceeds to Children’s Miracle Network
American Dairy Queen Corporation believes in giving back to the communities in which we live, work and do business – it’s simply one of the core values of our corporation. Recently ADQ hosted a group of employees from The Cookie Cart, a nonprofit organization that trains and supports North Minneapolis youth in their first paid job experience.
Our Research & Development department put on a fun and educational program about careers in food science. And of course, everyone got to make their own Blizzard® Treat!
Recently, CBS News aired an interview with DQ® franchisee Hamid Chaudhry, and it is a fantastic story about a person who has made a difference in his community, his family and to the Dairy Queen system. I often think about what it takes to be successful in life and in business, and I think this story helps answer this question. It is about making a difference! It is about waking up everyday and thinking about how we can make a positive impact on those around us. Please listen to the CBS News interview or read the related story that was published in the New York Times. One of the great things about Dairy Queen is that we have a lot of team members and franchisee business owners who are making a difference in their community every day. Thank you!
American Dairy Queen believes in giving back to the communities in which we live, work and do business – it’s simply one of the core values of our corporation.
This fall we held a backpack drive at our corporate offices to benefit Volunteers Enlisted to Assist People – a local organization better known as VEAP. We stuffed almost 50 backpacks full of all the school supplies for local children!
As the school year kicks off what volunteer opportunities do you most look forward to at your local schools?
Backpacks were stuffed with all necessary school supplies!
Thanks to all of our loyal DQ® customers who went out and bought Blizzard® Treats on Miracle Treat Day on August 11!
DQ has been raising funds for Children’s Miracle Network Hospitals for 27 years now, and we’ve raised almost $90 million during this time. Miracle Treat Day is our signature fundraising event, and we appreciate all of you treating yourselves AND helping kids in need! Donations for Miracle Treat Day are still coming in, but we’re expecting to have a donation of over $4 million for CMN Hospitals from just this one day!
Want to hear another really cool thing that happened this year? Franchisee Delon Mork challenged his town of 6,000 people to purchase 25,000 Blizzard treats on Miracle Treat Day. If they met the goal – he said he’d jump out of a plane! The town of Madison, SD, rose to the challenge… check out the link to Delon’s jump below!
Earlier this summer I learned that a friend of mine has been going through a very difficult time. Her three-year-old daughter, Rachel, had been hospitalized with a serious illness. Rachel’s kidneys had partially failed, allowing toxins to travel to both sides of her brain. Although dialysis eventually restored her kidney function, Rachel has a long road of rehabilitation ahead as she works to recover from the resulting brain injury.
Rachel is now being treated at Gillette Children’s Hospital, which is the Children’s Miracle Network Hospital for the Minneapolis/St. Paul area. Thanks to my friend’s frequent Facebook updates, I’ve followed Rachel’s progress as she undergoes daily physical and occupational therapy sessions, has re-learned to smile and laugh, and as she fights to regain her ability to speak. One after another, the tiny miracles are adding up.
Every year on Miracle Treat Day, I visit a participating DQ® location to buy a Blizzard® Treat for myself during my lunch break. In the evening I return to buy another for myself and more for my family members. I’ve always been proud to support Children’s Miracle Network Hospitals, and happy to have a reason to double-dip on treats once a year. But this year it has taken on an extra special meaning, since I know those treats I’ll be buying will directly support the hospital that is helping my friend and her daughter.
Today is Miracle Treat Day. Stop at a participating DQ location (find the one nearest you at http://miracletreatday.com), pick up a Blizzard Treat for yourself, and maybe one for a friend as well. Because you never know who might be needing help from your local Children’s Miracle Network Hospital. As for me, I’m going for Rachel.