DQ® Brand Experience Lessons from a Deodorant Crisis!
Posted by Michael Keller under CBO Corner on
Michael Keller, Chief Brand Officer, shares his thoughts and unique insight on consumer loyalty with a brand!
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Good points! We enjoy our DQ!
Also, a quick note on your deodorant crisis. Next time, you can dab some baking soda under your arms and you will be all set. It will not stop you from sweating, but it will prevent you from smelling stinky.
OK this is kinda stupid. For all the things to be thinking about in this day and age. You compare your Deodorant buying experience to brand loyalty to DQ? I am sure the company that makes your deodorant really had nothing to do with there not being any of your deodorant of the shelf. It was probably just sheer laziness on the part of the store worker. That is the kind of think I would be worried about now. Most fast food chains are having a hard time keeping brand loyalty because of the idiots they hire and keep on staff. The kids that are the face of your brand tend to be lazy and unmotivated. And the videos you show during orientation are the most ridiculous and annoying videos. They have no interest in being loyal to anyone much less a company that allows them to be lazy and lethargic at work.
i LOVE DQ! it id the most awsomist place in the universe. it is way better than any other i ce cream place! i LUVV it!
There are other Ice Cream places? You jest! There is Dairy Queen and then there are the also rans.
Dairy Queen is to soft serve what Levi Strauss is to denim jeans. It is the original.