When Work and Fun Blend
Posted by Michael Keller under CBO Corner on
Michael Keller, Chief Brand Officer, shares his thoughts and unique insight on an exciting new Dairy Queen marketing campaign, and he also annouces a new product!
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Comments
We’ve been running the 25 flavors menu for a month now…
Hi, I enjoy reading your blog and love the dq website……. i do have a question………. I worked for dairy queen almost 8 years as manager….. i had a blizzard antenna topper….. one of the old ones……… during the snow storm this winter, it blew away……. do you know where I might find one of those at? (one of the old ones). that was the last one i had……. and it is funny, i never can find my car now………lol thanks for taking the time to read…… have a good day!!
wow, 25 blizzard flavors where do I begin, we always know when spring is here in our small town, “‘DQ’ is OPEN” spreads like wild fire around the town!!!
That sounds very cool : ) And I love the idea of mini Blizzards. Now I don’t have to share mine with other people lol Also, I kept hearing “blogs” plural, so is DQ going to have several bloggers, besides this and Facebook ? And if so, is it possible for me to sign up for that ? I have a food blog and I’d love to do that.
Hi, Love DQ, love blizzards, love that DQ is a MN co., but too may words, Mr. Keller, on the podcast. You had me with “blizzard”
You forgot about the buy one got one for .05 cents!!!
Delores, thanks for your kind comments about our blog and the website! Yes, there are still antenna toppers, and they are different from the ones you remember. Here is the link to where you can purchase them:
http://dqredribbon.com/cons/default.aspx?p=viewcat&showpage=7
If you cannot get the link to work, just enter dqredribbon.com in URL field.
Maybe I am having a senior moment. I am 70 and have been eating DQ since I was about 11 or 12. I keep seeing this add for the 25th anniversary of the blizzard. If my memory serves me, I can remember eating a blizzard at a DQ in Somerville, NJ in 1953 or 54. At that time it was a shake and then they would pour ice cream in the center until it came up through the top and then put the curly Q on top. If I am right, this would put the blizzard at more then 25 years.
Just a thought?
The Blizzard name has been around prior to 1985 but the current product as it is today was not launched until 1985!
I love DQ. I love the food, the ice cream, the atmosphere at my favorite locations. I have to tell you how disappointed I am with DQs current advertising theme. To me, DQ is wholesome and family-oriented, feel-good kind of place. Every time I go, it reminds me of my favorite family memories and celebrations throughout my life. I understand that today’s ultra-competitive market demands companies to be fresh, innovative and fun, but the ads I’ve been seeing are snarky and condescending. I just thought you would like to know that as a lifelong fan, I actually feel embarrassed when the commercials are on tv. It seems like DQ is compromising what they are about in order to be cool. And its just not cool. Please drop the sarcastic ad campaign and go back to helping us feel good again. Thank you.
Holly, I am truly sorry that our commercial has upset you and that we have disappointed you. The commercials are meant to be goofy, even ridiculous. The point of the commercial is to show that DQ food and treats are better than good, they are riDQulous. Your concerns have been documented and forwarded to all appropriate ADQ personnel for their review. We are taking your comments seriously and will take them into consideration as we review our advertising plans for the remainder of this year.