On Thursday, Oct. 4, Stacey Davis from Teaneck, N.J., who captained team “Cool Champs,” received the $100,000 grand prize for checking into 100 DQ® stores and winning the Oreo® 100 digital challenge. Team “Cool Champs” was chosen at random among 113 other teams that also entered the contest that ran from May through August.
Davis and her family were on hand to receive the $100,000 check at a celebration held at the Rochelle, N.J., DQ store. The Oreo 100 contest was underwritten by Kraft in support of the Oreo cookies’ 100th birthday. This contest was an innovative promotion combining mobile, social and location based technology.
What would you do with $100,000?