Dairy Queen Blog

Many Dairy Queen® operators give back to the community through donations of gift certificates, cakes, food and treats. Others agree to pick a certain day, and for two or three hours donate a percentage of sales to an organization. One operator from Kentucky has begun to do the latter, and is quite happy with the results.

He says this idea has generated more revenue, increased the customer base and given the local organization a tangible donation. His most recent fundraising events were for a local food pantry and a church. He holds the fundraisers on a Monday or Tuesday evening, requires that the head of the organization be present and that members of the organization deliver the food to the tables.

It is the participation from the organization that makes the most difference, and friends and family want to come into the restaurant to see people they know working, and to help donate to the organization via purchasing great DQ® food and treats. Everyone wins.