Dairy Queen Blog

With summer in full swing, I’m reminded of a cross promotion some DQ operators participate in with their local police force. When kids are “caught” correctly wearing a helmet while riding their bikes, they are rewarded with free DQ cone coupons from their local DQ store. While this is an optional program, meaning restaurant operators choose whether to participate, I can’t help but wish this type of reward was around when I was a little kid.

When I was young, I rode my purple Schwinn, with the flowered banana seat and plastic white wicker basket, around the neighborhood at least half of my waking hours once school was out for the summer. I rode to stores, the neighborhood pool, my friends’ houses, the park—anywhere and everywhere. But back then, we didn’t know about things such as safety helmets.

Times have changed. For many kids today, putting a bike helmet on prior to going out for a ride is second nature. What a great idea to actually stop them in their tracks and reinforce the positive behavior with a DQ treat coupon. Not only that, but it also creates positive interactions between the children and their local police force.

How exciting it must be for these kids to “win” a DQ cone, and be honored by a police officer for doing the right thing!