As Memorial Day gets closer, I started thinking about how some see it as a three-day weekend that marks the beginning of summer, while others, especially the nation’s thousands of combat veterans, see it as an important reminder of those who died in the service of their country. One of my good friends has a son in his early 20s who is currently in his second round of service in Iraq. It got me to thinking about the sacrifices our military personnel make for our country and how I appreciate when they receive even small privileges as a result of those sacrifices.
I recently read a letter sent to the Dairy Queen® corporate headquarters from a customer who, while ordering at a DQ® drive-thru, saw a group of uniformed military personnel enter the restaurant. When she reached the pick-up window, she asked the employee to use her credit card to pay for the service members’ orders as well. The employee did as she requested and explained as she returned the customers’ credit card that the charges would be less than she anticipated because uniformed military personnel enjoy a half-price discount at that DQ location. The customer went on to say she thought this was a great policy.
What do you think of this policy? What other examples of discounts to service members have you come across?