This Friday is the shortest, darkest day of the year, which is great news if you’re a stargazer, candle enthusiast or nocturnal critter. Me, I like sunshine, but I feel like I never truly appreciate it until it becomes a valuable early-winter rarity. So this week, in honor of the solstice, let’s appreciate the fleeting things in life, be they daylight or holiday-themed DQ® Cakes. After all, it’s not every day you can inspire an outbreak of merry-making with a seasonally decorated soft serve cake. (Sure, you can buy a cake in August and dress it up in mistletoe, but it’s just not the same.) So don’t forget to place your order before your next round of holiday entertaining – while you still can.
Quicker than you can say, “Jack Frost,” 2012 has flown by and the holidays are now upon us. Although this time of year brings about the hustle and bustle of gift giving for friends, family and acquaintances, it is always fun to take in the colorful lights, decorations, trimmings, music and celebrations of the season.
Dairy Queen® operators are also getting into the holiday spirit by not only offering delicious seasonal products such as the Candy Cane Chill Blizzard® Treat or Candy Cane Royal™ Shake, but also with festive, interactive window clings that allow customers to “RiDQulize” themselves at our locations. We have already seen and heard from a few customers who have taken photos of themselves interacting with these fun and unique displays and posted them to our Facebook page or “tweeted” about them.
In the spirit of the holidays, we’d love to have more of our raving fans shoot and post their “RiDQulized” photos to either our DQ Facebook (Facebook.com/DairyQueen), Twitter (@DairyQueen#RiDQulize) or Instagram (RiDQlize) pages. Have fun, be merry, be creative and who knows, Santa might just give you a something a little extra in your stocking this year.
So what are you waiting for? Go get your holiday shopping done and stop by your local DQ store to “RiDQulize” yourself before the holidays pass you by.
From all of us to all of you, have a safe and cheerful holiday season!
The Nobel Prize winners were announced yesterday, and while I’m sure they’re all brilliant, well-deserving world-changers, the news got me thinking more about the ingenious ideas that have made a difference in my life. Naturally, I thought of Blizzard® Treats. You want world peace? Well, once upon a time, people said crumbled cookies and cheesecake pieces could never get along in the same cup, and then – bam! – OREO® CheeseQuake®, an inspiration to us all. I don’t know much about chemistry, but I do know that the simple combination of ingredients in the Hawaiian Blizzard Treat can magically transport me across the ocean to a rainbow-drenched paradise. And what about that most wondrous invention of them all, the red spoon? My favorite utensil was meticulously designed to ensure that humanity reaches the last bit of delicious soft serve at the bottom of every cup. I think we can all agree: that’s innovation that deserves a standing O.
Sometimes it’s hard to choose. Sometimes each of the options is so attractive… so unique in its appeal that making a decision is downright impossible. For example, choosing between a Chicken Strip Basket and a GrillBurger™ Combo Meal is hard. Or choosing between the Candy Cane Chill Blizzard® Treat (December’s Blizzard of the Month) and the limited-time-only Candy Cane Royal Shake—that’s REALLY hard.
Which makes me a little bit glad that I wasn’t a part of the Dairy Queen® system back in 1983, when the DQ® uniform catalog offered these store employee ensembles in both “Standard” and “Western” versions:
Which is your favorite?
According to the big guy in the red suit,* this year’s hot wish list item isn’t rocket-propelled ice skates or a breakdancing robot butler (though those would both be pretty cool). No, it’s the Candy Cane Chill Blizzard® Treat! Give yourself the gift of peppermint candy cane pieces and choco chunks blended with creamy vanilla soft serve. And be sure to spread the joy to the world. The Candy Cane Chill Blizzard Treat has been known to boost holiday spirit in even the most stubborn Scrooges, not to mention good behavior in tiny tots with their eyes all aglow. I can personally attest that this treat keeps me aiming for the “nice” list year ‘round.
*His name is Gary and he manages my local DQ® store. Good guy.
What?! How could you not know what that is? Kidding! I just invented it. And lemme tell ya, this new shopping day is destined to make your holiday season 200% hollier and jollier.* Tasty Tuesday is sort of like Black Friday, but instead of standing in a parking lot overnight only to battle a mob of sale-crazed shoppers at dawn, you finish all your shopping quickly and safely by getting everyone on your list DQ® gift cards. Or it’s like Cyber Monday, but in addition to being able to buy your gift cards online, you can also pick them up at a DQ location (making it oh so convenient to get yourself a little something at the same time). Presents: acquired. Stress: lowered. December: merrier than ever.
*Figure not exact
Oh, hey there. I’m just taking a break from working on my annual list of things I’m grateful for. There’s a lot of good stuff on here: seedless watermelon, hypoallergenic cats, snooze buttons, lightning bugs, Tuesdays, that Velcro strap thingy that keeps the cuff of my pants from getting caught in the gears of my bike, electricity, googly eyes. It probably goes without saying that Blizzard® Treats also make the list, but you know what I’m even more thankful for? All the people I’ve gotten to share those treats with over the years. So today I’d like to proclaim my heartfelt appreciation for my pals and parents, coworkers and cousins, dentists, mechanics and postal workers. (What, you’ve never treated your mailman to an OREO® Blizzard Treat?) And of course, the fantastic members of the BFC. Without Blizzard fans, there’d be no Blizzard Fan Club, and then I’d be short a dream job. Thanks, everybody!
Every year around this time, the falling temps make me yearn for the hot, sticky days of July. I know, I know—I should save my summer nostalgia for winter’s coldest, darkest days. But I’m the kind of person who throws on a third sweater and cranks up the space heater whenever there’s a slight breeze. This year, however, I vow to embrace the cold. Helping me ease into the truly chilly months is the Choco Mint Brownie Blizzard Treat. This frozen friend puts that frosty feeling to good use with cool mint, chewy brownie pieces and choco chunks blended with creamy vanilla soft serve. Hmm, maybe summer is overrated. This treat gives me chills!
The best and most rewarding part of my job is the work I do with Children’s Miracle Network®, a charity that raises funds for 170 nonprofit children’s hospitals across North America. The Dairy Queen® system has been a partner with Children’s Miracle Network® for over 29 years raising over $91 million in that time for sick and injured children.
Each year I am actively involved in the planning and executing of the DQ® annual Miracle Treat Day activities and other fundraising initiatives throughout the year. I always knew how important fundraising for hospitals was, but it wasn’t until last year when I needed the help of a children’s hospital that it really hit home.
In July 2011, my son, Oliver, was born at McMaster Children’s Hospital in Hamilton, Ontario, a Children’s Miracle Network® member hospital. Weighing in at nine pounds, 12 ounces, Oliver was a full-term, seemingly healthy baby, and my husband and I were overjoyed with his arrival. On his third day in the world, we were getting ready to go home when a nurse came into my hospital room without Oliver in tow and told us to sit down. Our baby had an unexplained fever, which is taken very seriously in newborns, and had been taken to the Neo-Natal Intensive Care Unit (NICU).
I felt like the ground had fallen out from under my feet and that my heart had been ripped out of my chest. Overcome with fear, tears spilled down my face and I felt incredibly helpless. Seeing Oliver in an incubator with tubes and wires everywhere was so frightening. All I wanted to do was to hold him and take him home, but I wasn’t allowed to. It was heart-wrenching.
Terms like dehydration, lumbar puncture and intense antibiotic treatment swirled around for the next couple of days and Oliver was cared for by a team of incredible nurses and doctors. I’m very happy to report that after 48 hours of intense round-the-clock care, Oliver was released to us with a clean bill of health. Those two days were the longest and most terrifying of my life, but I was incredibly comforted knowing that he was in the best possible hands.
We were very lucky that our baby boy wasn’t seriously ill. My husband and I saw other tiny babies in the NICU who had been there for days, weeks or even months. I’m sure that some of them never left. After this experience, my work with Children’s Miracle Network has even deeper meaning to me. I hope that we never need the hospital again, but if we do, I am comforted to know that it is there.
For more information or to donate to your local Children’s Miracle Network Hospital, please visit:
Canada: Children’s Miracle Network®
It’s an important day, everyone. A day for decisions. For civic duty. For making your voice heard. Because today’s the day we decide which flavor of Blizzard® Treat should represent our country at the UN (United Nummies). The candidates have been campaigning hard. OREO® CheeseQuake® has set new records for hands shook and babies kissed. Georgia Mud Fudge® made a strong showing at the debates with its plan to have fudge and nuts work together to increase deliciousness. Choco Cherry Love seems to be the treat that everyone wants to sit down and have a shake with. It’s going to be close, people, so make sure you get to the polls today. (And leave a comment to make your case for the Blizzard Treat flavor that’s getting your vote.)