It’s the end of October in Minnesota so weekends are for raking leaves, visiting haunted houses and spending as much time as possible outside before the snow starts falling. Last Saturday I went to a Pumpkin Patch Fall Festival with a friend of mine. We played mini golf, jumped onto a hay ride, picked out a pumpkin and then ordered some nachos and root beer floats from the tiny little malt shop at the park.
Unfortunately, the young adults working the food and ice cream counter were very slow. After ordering your items, they would write the order down on a post-it and give it to someone in the prep area. The customer would pay and then stand there and wait, and wait, and wait. Many of the customers looked irritated at the wait times.
I couldn’t help overhearing what one woman said to her small son as they walked into the malt shop. “Come on honey, let’s go to the local DQ® store instead.” And without a second thought, the little boy turned around and followed his mom out to the car.
Even in the midst of a Fall Festival, with hay rides and pumpkins and mini golf, the perfect ending for that mother and son was a trip to the DQ store.
Posted by Blizz Prez under Blizzard on October 30th, 2012
One seemingly normal day, I called my friend Joe and suggested we meet up for Blizzard® Treats. “Meet for what?” he asked. I chalked his confusion up to poor reception and told him to meet me at the nearest DQ® store. When I got there and looked at the menu, I was shocked to find buttons, paper clips and lint where soft serve and tasty toppings should have been! Joe appeared at my side, saying, “Here’s your soft serve,” and handed me a cup of lint. I was a living in a world without Blizzard Treats! Noooooooo!
And then I woke up. It was all a dream! [Pan to cup of lint and buttons on nightstand.]OR WAS IT?
(It was. Relax, Blizzard Treats still exist. Happy Halloween, everybody!)
Just a few months ago, a DQ® customer named Carrissa stopped into the Bloomington, Minn. DQ Grill & Chill® restaurant with her boyfriend. While they normally use the drive-thru lane, this time she parked and went into the location instead. While waiting for her food, Carrissa was enjoying the heritage photo collection on the wall when she suddenly realized there was a photo of herself, her brother Todd, and their friend Bubba from more than 30 years ago! They had been invited to the corporate headquarters in October 1979 for a promotional photo shoot of DQ products. What a surprise!
Posted by Blizz Prez under Blizzard on October 23rd, 2012
As president of the Blizzard® Fan Club, I may be a little biased, but I think it’s the greatest club in the history of people gathering and calling themselves a club. (And this is coming from someone who founded a pretty fantastic pillow fort club at the age of 8.) What does the BFC have over structurally sound couch cushion bunkers? Well, being a member means getting exclusive Buy One, Get One coupons, email updates about the Blizzard of the Month and more. We’ll even remember your birthday. And celebrate it. With a little something special just for you. Join now and we’ll also teach you the secret BFC handshake (just as soon as you help us decide what that should be).
Posted by Lisa Y under Dairy Queen on October 18th, 2012
On Thursday, Oct. 4, Stacey Davis from Teaneck, N.J., who captained team “Cool Champs,” received the $100,000 grand prize for checking into 100 DQ® stores and winning the Oreo® 100 digital challenge. Team “Cool Champs” was chosen at random among 113 other teams that also entered the contest that ran from May through August.
Davis and her family were on hand to receive the $100,000 check at a celebration held at the Rochelle, N.J., DQ store. The Oreo 100 contest was underwritten by Kraft in support of the Oreo cookies’ 100th birthday. This contest was an innovative promotion combining mobile, social and location based technology.
Posted by Blizz Prez under Blizzard on October 16th, 2012
Fall, autumn—whatever you call it, I love it. There’s just so much to do and so little extreme weather to keep me from doing it. On crisp fall afternoons, you can find me picking apples or going on hayrides—and afterward you’ll find me at a DQ® store. In fact, last week when I got ridiculously lost in a corn maze, it was my beloved Blizzard® Treat that came to my rescue. I was wandering helplessly, walls of cornhusks taunting me at every dead end. Five minutes turned into a half-hour, which turned into—okay, it was probably only like 10 minutes, but it felt like days! And the thing that kept me searching for the exit was a craving for vanilla soft serve blended with chewy Snickers® pieces. I followed that thought like a sweet, creamy beacon in the middle of a storm and finally found my way out. So what’s your favorite fall activity?
Posted by Blizz Prez under Blizzard on October 10th, 2012
After five months of tasty trips to DQ® and countless check-ins by dedicated teams, the OREO®Blizzard 100 is finally over. Valiant cookie-loving competitors passed the 100-check-in mark to be entered in a drawing for $100,000. And the grand prize winner is *drumroll, drumroll, drumroll* Stacey Davis! Congratulations, Stacey! That chunk of cash will buy you a lot of Blizzard Treats, not to mention gold-plated spoons and silk napkins so you can eat them all fancily. (If $100k gets you more treats than you can tackle, I am available.)
Posted by Blizz Prez under Blizzard on October 9th, 2012
Friends, I’m gearing up for my annual pumpkin carving party. I’ve got all the necessary tools, plenty of newspaper for easy cleanup and a Halloween-themed playlist (truth: it’s just “Monster Mash” on repeat). It’s going to be a blast. The only downside is you never get to eat those pumpkins! Enter the Pumpkin Pie Blizzard® Treat. This Blizzard of the Month is the perfect carving party capper: pumpkin pie blended with vanilla soft serve, crowned with whipped topping and a sprinkle of nutmeg. It’ll satisfy your pumpkin craving and keep you in the cobweb-hanging, scarecrow-stuffing, Monster-Mashing mood.
Posted by Blizz Prez under Blizzard on October 2nd, 2012
Let’s take a moment to appreciate the wisdom we’ve gained from our teachers. Without their know-how, how could we calculate how many Blizzard® Treats we could buy with the random assortment of change in our glove compartments? Or understand the physics behind the upside-down cup trick? Or compose an ode to our favorite treats in iambic pentameter? We have a lot to thank them for. Luckily for us, Friday, October 5 is World Teachers Day. If you’re looking for a way to tell your favorite mentor, “Thanks, I never could’ve multiplied those fractions without you,” why not get them a DQ® gift card? It sure beats clapping erasers after class.
Growing up in a small town in Ontario, Canada, there were few choices to go to for great burgers, fries, hot dogs and of course, delicious treats. There was a DQ® location in our town however, and some of my happiest memories are of visiting the restaurant with my family.
Our DQ restaurant wasn’t very big, and it was always packed. I can remember sitting in a booth with my sister to save it while our parents ordered, waiting with anticipation to see what sweet treat we’d get to finish our meal with. Dip Cones and Mr. Misty® slushes (now called Arctic Rush®) were my favourites, while my parents often enjoyed sundaes.
As a teen, my friends and I would visit the DQ location, and by then Blizzard® Treats had been introduced. We often indulged in these tasty treats and had a hard time choosing a favorite flavor. As a young adult, one of my best friends and I would often head to the DQ restaurant for Peanut Buster® Parfaits to lament over our latest heartbreak or to catch up on gossip. They always seemed to make us feel better.
Although there are DQ restaurants in bigger Canadian cities, it seems to really strike a chord with people from small towns. Today, when I mention that I work for Dairy Queen Canada, I always get a smile, curious questions like, “Do you get free treats?” And, most often, stories and memories about their favorite DQ locations.
The DQ system was a big part of my life growing up and I’m very fortunate to be creating happy DQ memories as an adult and have a job that I’m truly happy to go to every day.