The Blizzard® 25th Birthday Challenge continues with the M&M’s®Blizzard Treat. We take a quick peek at our totally awesome Blizzard Cakes, and you have a chance to win a $5 gift card if you can answer the trivia question correctly. Don’t forget to check out the 25 Flavors for 25 Years Menu!
Hey fans! Over the last month and a half, BlizzMo has covered a lot of road, creating smiles and stories as it makes its way across North America. Here are some great photos that were taken at various party stops. If you haven’t had a chance to party with BlizzMo, find out when it’s coming to a city near you, here.
Posted by PR Wonk under Blizzard on May 19th, 2010
Every year around May 1, Warren Buffett, CEO of Berkshire Hathaway and owner of the Dairy Queen® system, holds his annual shareholder’s meeting in Omaha, Neb. However, this is no stuffy board room kind of meeting. Dubbed “the Woodstock for capitalists,” Buffett draws more than 40,000 of his shareholders to the Qwest Center to partake in his annual meeting. As members of the Berkshire Hathaway family, the DQ® brand, along with his other holdings such as Coke, M&Ms/Mars, GEICO, See’s Candies, Fruit of the Loom, etc., host booths where we display and sell various items or services to attendees. Traditionally we sell more than 13,000 Dilly® Bars, DQ Fudge Bars and DQVanilla Orange bars for $1 each, with proceeds going to benefit Children’s Miracle Network.
At this year’s meeting, seeing that it was the Blizzard® Treat’s 25th birthday, we brought the Blizzardmobile to Omaha. The reception we received was amazing, and for this one-day event, we made and sold more than 8,000 Mini Blizzard Treats in addition to the other DQ treats we sell annually. Shareholders went wild for the Mini Blizzards, and helped us sell out of everything we had to offer by the end of the day.
Having been a part of these meetings since 1998, when American Dairy Queen Corporation was acquired by Berkshire Hathaway, this year’s event was easily the biggest and most exciting for us by far. We raised more than $18,000 for Children’s Hospitals and got the opportunity to talk with thousands of DQ fans who love our products and brand.
As a system, we are known for creating “Smiles and Stories.” At this year’s meeting, the smiles seemed to be a bit wider and I’m sure many left for home with a Blizzard Treat, or Dilly Bar, in hand and a story to tell about our one-of-a-kind party machine on wheels.
Somewhere amidst the throng of media is Mr. Buffett as he tries to purchase a DQ treat at our booth.
Found him! Despite the horde, Mr. Buffett always makes his way to our booth to enjoy a DQ Vanilla Orange Bar prior to the meeting.
The Blizzard® 25th Birthday Challenge continues with the Heath® Bar Blizzard Treat, a quick peek at our latest commercial running in May and an inside look at the NEWGrillBurger(TM). Don’t forget to check out the 25 Flavors for 25 Years Menu!
The Blizzard® 25th Birthday Challenge continues with the Butterfinger Blizzard Treat, and includes an interview with Mary Joyce, Associate Vice President of Product Research & Development. In addition, this Blizzard Challenge features a chance to win a $5 DQ® Gift Card. Don’t forget to check out the 25 Flavors for 25 Years Menu!
The Blizzard® 25th Birthday Challenge continues with the first Blizzard treat in the Candy Cravers category the Reese’s Peanut Butter Cup Blizzard Treat. You will also get an inside look to the very first stop of the Blizzardmobile. Don’t forget to check out the 25 Flavors for 25 Years Menu!
Most of you are probably well aware that it’s the Blizzard® Treat’s 25th birthday this year, and we’ve got some BIG stuff planned!Below are a couple of photos of the biggest news since the launch of the Blizzard Flavor Treat 25 years ago. I know that it’s impossible to tell exactly what this is but, well, that’s the point. This is just a little teaser for all of our blog readers and fans of Dairy Queen treats. The good news? You will find out next week what these pictures have to do with our really BIG NEWS!!!
(So sorry to tease and make you wait, but answers will come in the next several weeks–we promise!)
The Blizzard® 25th Birthday Challenge continues with the Mocha Chip Blizzard Treat. Within this video you’ll see me sample the last flavor in the Chocoholics category, and you’ll have the opportunity to learn more about the Dairy Queen® brand internationally. Don’t forget to check out the 25 Flavors for 25 Years Menu!
We are sorry about all the back and forth with this video we had some techinical issues with our video and YouTube.
The Blizzard® 25th Birthday Challenge continues with the Georgia Mud Fudge Blizzard Treat. In this video you will see me go on location to find Blizzard Fans, and you’ll once again have a chance to win a $10 Dairy Queen® gift card! Don’t forget to check out the 25 Flavors for 25 Years Menu!
We Already have a Winner!!! Thanks to everyone for participating!