Dairy Queen markets to B-to-B and B-to-C

17 Sep, 2009

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his thoughts and unique insight regarding marketing to both consumers and the DQ® franchise owners.
CBO Corner Audio Blog:

(4) Comment Categories : CBO Corner

Sharing a Personal Smile and a Story

1 Sep, 2009

Posted by : The Web Master

As many of you who have been reading our blog probably know, the focus of the blog is about sharing a smile and a story. You wouldn’t believe it, but every time I tell someone that I work for American Dairy Queen Corporation (ADQ) they always want to tell me about when they were a [...]

(5) Comment Categories : Creating Smiles and Stories

Show Us Your Memorabilia

26 Aug, 2009

Posted by : JT

Dairy Queen® treats have been around for a long time. And in the decades since 1938, when J.F. “Grandpa” McCullough and his son, Alex, first invented the “Cone With The Curl On Top,” a lot of plastic spoons, paper cups, uniforms, T-shirts, collectibles, promotional items and, well… stuff… featuring our trademark ellipse logo have come [...]

(6) Comment Categories : DQ General, Fun Stuff

It takes a village to build a brand…or a least a community!

20 Aug, 2009

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his thoughts and unique insight regarding his trip to Madison, South Dakota, for Miracle Treat Day on Aug. 13.
CBO Corner Audio Blog:

(4) Comment Categories : CBO Corner

Miracle Treat Day – Wrap Up

18 Aug, 2009

Posted by : The Web Master

We want to thank everyone who stopped at a Dairy Queen® location on Aug. 13 to purchase a Blizzard® Treat in support of Miracle Treat Day. This year was very different in that, for the first time, we used the social Web to help spread the word about Miracle Treat Day. So thank you to [...]

(9) Comment Categories : Creating Smiles and Stories, Events, In the Community

Miracle Treat Day – Aug. 13, 2009

12 Aug, 2009

Posted by : The Web Master

Thursday,  Aug. 13, 2009 is Miracle Treat Day, and if you haven’t read any of our other posts regarding Miracle Treat Day, or haven’t been motivated to head out to a particpating Dairy Queen®  location yet, here’s a little more information for your regarding this amazing day.
Since 1984, the DQ® system has raised over $77 million [...]

(5) Comment Categories : Creating Smiles and Stories, Events, In the Community, Products, Promotions

The “Occupational Hazard” of Having “Miracle Treat Day” in Your Job Description

10 Aug, 2009

Posted by : Jill Anderson

Six Blizzard Treats in Ten hours – the “Occupational Hazard” of having Miracle Treat Day in your job description! 
Yep, you read that right!  I ate six Blizzard Flavor Treats in ten hours – the delicious (and heartwarming and emotional and goose-bump creating) “occupational hazard” of having Miracle Treat Day as part of my job here at the DQ® corporate [...]

(1) Comment Categories : Creating Smiles and Stories, DQ People, Events

CBO Corner – Thoughts for July – An Amazing Day For An Amazing Cause

28 Jul, 2009

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his thoughts and unique insight regarding Miracle Treat Day on August 13th and Children’s Miracle Network.
CBO Corner Audio Blog:

(37) Comment Categories : CBO Corner

Famous faces are raising awareness about Miracle Treat Day

23 Jul, 2009

Posted by : The Web Master

Some famous faces are helping to raise awareness about Miracle Treat Day to benefit Children’s Miracle Network on August 13.  Monique Coleman from High School Musical, John Schneider and Marie Osmond! Check out their videos!
Monique Coleman
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John Schneider
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Marie Osmond
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(3) Comment Categories : Creating Smiles and Stories, In the Community, Promotions

Help make miracles for our littlest heroes!

8 Jul, 2009

Posted by : The Web Master

If you’re like me, you probably grew up with one or more heroes.  I remember at age five thinking Superman was the bravest person on the planet.  He was my hero and I faithfully wore my very own homemade Superman costume just to be like him.
As an adult, I still believe in heroes – people [...]

(2) Comment Categories : Creating Smiles and Stories, Events, In the Community