DQ® Brand Experience Lessons from a Deodorant Crisis!

23 Feb, 2010

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his thoughts and unique insight on consumer loyalty with a brand!
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From Mini Coopers to Blizzards, a brand’s story matters!

21 Jan, 2010

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his thoughts and unique insight on how a brand’s story matters!
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Getting Schooled By Your Core Customers

3 Dec, 2009

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his thoughts and unique insight on what the DQ® system can learn from his experience of being on the board at his children’s school and speaking at University of St. Thomas in St. Paul, MN.

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From U2 to DQ® – experiential and digital branding

27 Oct, 2009

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his thoughts and unique insight on what DQ® can learn from U2!
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Dairy Queen markets to B-to-B and B-to-C

17 Sep, 2009

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his thoughts and unique insight regarding marketing to both consumers and the DQ® franchise owners.
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It takes a village to build a brand…or a least a community!

20 Aug, 2009

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his thoughts and unique insight regarding his trip to Madison, South Dakota, for Miracle Treat Day on Aug. 13.
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CBO Corner – Thoughts for July – An Amazing Day For An Amazing Cause

28 Jul, 2009

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his thoughts and unique insight regarding Miracle Treat Day on August 13th and Children’s Miracle Network.
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CBO Corner – Thoughts for June – Put tape on my lid!

25 Jun, 2009

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares a story about his frequent stops at a neighborhood take-out restaurant, and having them put tape on the lid of his morning orange juice cup. Michael also discusses our newest summer promotion with the Girl Scouts!
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CBO Corner – Thoughts for May – Why Are You Listening?

12 May, 2009

Posted by : Michael Keller

Michael Keller, Chief Brand Officer, shares his insights about the Dairy Queen ® brand in the digital space and explores why people are listening and engaged. Tell us why are you listening?
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CBO Corner – Thoughts for April

15 Apr, 2009

Posted by : Michael Keller

Check out the first-ever audio blog from our Chief Brand Officer, Michael Keller! Michael shares his thoughts about the DQ® Blog, DQ Brand, our customers and our new Sweet Deals Value Menu.
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