Stocking the Freezer

Posted by Andrea Buckner under Dairy Queen,Eats & Treats on August 25th, 2011

My husband and I recently bought our first place.  Big accomplishment, proud of it, but wasn’t at all prepared for the road it took to get there.  I’m not sure why I had painted a picture in my mind that led me to believe it was going to be simple.  I thought I was picky enough that after 10-15 homes or so I would be destined to find the perfect place.  WRONG!  Turns out it took 49 homes, which all things considered isn’t a ton but you try and tell my four and six year old that.  They enjoyed it until home number 7.  For the remainder of the search I bribed them with a reward I knew they would love once the search was complete.  A perfect home with a freezer full of DQ Dilly Bars

 So my friends, today is the day that I am stocking up! I’ve held true to my promise and am heading home with 15 boxes of Dilly Bars.  Tonight we will toast to a new home, a healthy family and a freezer full of goodies.

This One’s for Rachel

Posted by JT under Blizzard,In the Community on August 11th, 2011

Earlier this summer I learned that a friend of mine has been going through a very difficult time.  Her three-year-old daughter, Rachel, had been hospitalized with a serious illness. Rachel’s kidneys had partially failed, allowing toxins to travel to both sides of her brain. Although dialysis eventually restored her kidney function, Rachel has a long road of rehabilitation ahead as she works to recover from the resulting brain injury.

Rachel is now being treated at Gillette Children’s Hospital, which is the Children’s Miracle Network Hospital for the Minneapolis/St. Paul area. Thanks to my friend’s frequent Facebook updates, I’ve followed Rachel’s progress as she undergoes daily physical and occupational therapy sessions, has re-learned to smile and laugh, and as she fights to regain her ability to speak. One after another, the tiny miracles are adding up.

Every year on Miracle Treat Day, I visit a participating DQ® location to buy a Blizzard® Treat for myself during my lunch break. In the evening I return to buy another for myself and more for my family members.  I’ve always been proud to support Children’s Miracle Network Hospitals, and happy to have a reason to double-dip on treats once a year.  But this year it has taken on an extra special meaning, since I know those treats I’ll be buying will directly support the hospital that is helping my friend and her daughter.

Today is Miracle Treat Day. Stop at a participating DQ location (find the one nearest you at http://miracletreatday.com), pick up a Blizzard Treat for yourself, and maybe one for a friend as well. Because you never know who might be needing help from your local Children’s Miracle Network Hospital.  As for me, I’m going for Rachel.

The Adventures of Bear

Posted by Lisa C under Creating Smiles and Stories,Dairy Queen on June 30th, 2011

I received a customer letter at the corporate offices recently that was pretty cute. A little girl forgot her stuffed teddy bear in the restroom at a DQ® restaurant. This wasn’t any old bear, but the one this little girl had since birth. Her mother didn’t notice the mistake until several hours later at bedtime that Bear was missing. She called the DQ restaurant and the manager had found him and was keeping him safe for a few days until this family would drive through the state again.

When they picked up Bear, a few of the employees had taken photos of Bear and his adventures at the DQ restaurant. How cute is that?

Oreo® Blizzard® Oreo® Cookies at Target!

Posted by Carolyn K under Blizzard on June 17th, 2011

Dear Jan -

I thought of you today because I just learned that the Oreo Blizzard® Oreo™ cookies are back for a limited time again this year.  This time they are exclusively available at Target stores. 

I know how much you said your son Jake loved them and that you tried to keep them on hand for him when he came home from college.  I thought you might like to surprise him and let him know you will have them again!

You should be able to find them at your local U.S. Target Stores today. Anything for our kids, right?

 Your Buddy,

 Carolyn

Ri-what-ulous?

Posted by PR Wonk under Creating Smiles and Stories,Uncategorized on June 14th, 2011

They say “imitation is the greatest form of flattery.” So, all of us at Dairy Queen® headquarters are officially flattered.  You see, we introduced a new tagline, “So Good It’s RiDQulous.”  We’re even sponsoring the most RiDQulous play of the day on ESPN.  Then, we hear that there is a new word in Dallas – RiDIRKulous.  Makes sense, Dirk knows when good isn’t good enough just like we do at Dairy Queen.

Ironically, there’s an interesting, long-standing connection with the Dallas Mavs through their owner Mark Cuban.  You see, a number of years back, Mark, commenting on Ed Rush, the NBA director of officials at the time, said, “I wouldn’t hire Ed Rush to manage a Dairy Queen.”  Well, maybe Ed couldn’t manage a Dairy Queen, but we thought Mark might want to try.  Mark came out to his local DQ store and served up treats to customers who lined up around the building for the experience.  At the same time we collected donations for Children’s Miracle Network Hospitals, our national charitable partner.  The result was a blizzard of publicity and enough smiles and stories to last a lifetime.  Mark was a great sport.  We congratulate him and the Mavs on a fantastic season and first NBA Championship.

Do you know anyone who’s RiDQulous? We’d like to hear about them.

Growing Up DQ®

Posted by Lisa C under Blizzard,Creating Smiles and Stories,Dairy Queen,Eats & Treats,In the Community on May 19th, 2011

What is it about growing up with the DQ® system that was a direct correlation with the size of the products my parents would allow me to order? My first memory is of a push-up style soft-serve treat I could get myself out of the self-serve freezer at my local DQ store. While I would have preferred to get the same Peanut Buster® Parfait my Dad would order, he would always talk me into something smaller because he knew my eyes were bigger than stomach.

As I grew older and started grade school, I moved through ordering the other novelties, including the DQ Sandwich, Dilly® Bars of various flavors and the Buster Bar®. Then I can remember going through a Strawberry Sundae phase in about 6th grade. I would occasionally switch up the flavors—sometimes hot fudge, sometimes caramel.

When I got my first driver’s license, my favorite product was a Crunch Cone because it was easy to handle in the car. Then, by the time I was graduating high school, the Blizzard® Flavor Treat was rolled out, introducing me to a whole new delicious treat platform.

However, with the recent introduction of the Mini Blizzard size, the pattern has shifted. Now I’m able to still get all the same great taste of a Blizzard Treat, but as a smaller indulgence with little guilt.

My past memories of the DQ system just show how this brand has something for everyone. Do you remember how your DQ purchases have changed over the years?

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