The End of an Era
3 Nov, 2009
Posted by : PR Wonk
As the saying goes, all good things have to come to an end. Although I understand that my world around me is constantly changing and evolving, it doesn’t mean that it is always easy to accept.
Growing up in Mountain Lake, a small farming community in southwest Minnesota, life was pretty consistent from year to year. [...]
From U2 to DQ® – experiential and digital branding
27 Oct, 2009
Posted by : Michael Keller
Michael Keller, Chief Brand Officer, shares his thoughts and unique insight on what DQ® can learn from U2!
CBO Corner Audio Blog:
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Dairy Queen markets to B-to-B and B-to-C
17 Sep, 2009
Posted by : Michael Keller
Michael Keller, Chief Brand Officer, shares his thoughts and unique insight regarding marketing to both consumers and the DQ® franchise owners.
CBO Corner Audio Blog:
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Posted by : Michael Keller
Michael Keller, Chief Brand Officer, shares his thoughts and unique insight regarding his trip to Madison, South Dakota, for Miracle Treat Day on Aug. 13.
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Posted by : Michael Keller
Michael Keller, Chief Brand Officer, shares his thoughts and unique insight regarding Miracle Treat Day on August 13th and Children’s Miracle Network.
CBO Corner Audio Blog:
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Childhood Memories and DQ® Treats
22 Jul, 2009
Posted by : PR Wonk
Growing up in a small, rural farming community on the southwest Minnesota prairie (not all that far from the home of Laura Ingalls Wilder), the summers were short and hot and the winters were long and cold. As kids, we were usually bored out of our minds and there never seemed like there was anything [...]
A Dropped DQ® Treat
15 Jul, 2009
Posted by : Lisa C
When I was a little girl, trips to the local DQ® walk-up store were a given. My sisters, eight and nine years older than I, were often “encouraged” to walk me up to the store for treats to get all of us out of my Mom’s hair for awhile. One day when I was about [...]
Space Capsule Sighting at a DQ® Restaurant
2 Jul, 2009
Posted by : Lisa C
I have been a fan of the DQ® system for decades, and grew up with a small walk-up store near my childhood Minneapolis home. During my lifetime so far, I’ve watched the brand evolve yet keep its nostalgic feel. It is a significant part of not only my history, but also the memories of many, [...]
A Strange Bargain—Indeed
30 Jun, 2009
Posted by : PR Wonk
A few months ago, I made a sort of strange bargain with myself – something I don’t normally do. I told myself that if I could drop 20 pounds by running and training for a half-marathon, I could have any Blizzard® Treat I wanted after my race. Now, I’ll admit, that’s a bit of a [...]
CBO Corner – Thoughts for June – Put tape on my lid!
25 Jun, 2009
Posted by : Michael Keller
Michael Keller, Chief Brand Officer, shares a story about his frequent stops at a neighborhood take-out restaurant, and having them put tape on the lid of his morning orange juice cup. Michael also discusses our newest summer promotion with the Girl Scouts!
CBO Corner Audio Blog:
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