Here at the Dairy Queen® corporate headquarters, we keep a permanent archive of historical photographs, uniforms, advertisements and other fun things. As I was poking around one day recently, I stumbled across an item I’ve never seen before, circa 1976:
I have become the official DQ® Cake purchaser for family members’ birthdays. Recently I was asked to bring one to a party where we were celebrating the birthdays of one of my sisters and my two nephews. My goal was to get a DQ Blizzard® Cake that would appeal to all 14 party goers and not be decorated either too feminine or too masculine. I called my local DQ restaurant for assistance. It didn’t take more than a minute to decide on a 10-inch Heath Bar® Blizzard Cake with “Happy Birthday” and all three names on it. It was as simple as can be.
When I stopped by the restaurant a few days later to pick up the cake, it looked perfect. I arrived at the birthday party and was soon considered to be the hero of the day, just for bringing a DQ Blizzard Cake. People could not stop talking about it. The process to choose and purchase the cake was so easy, but the way everyone at the party raved about it, you would have thought I spent hours making and decorating the cake myself.
Next time you need to bring a dessert to an occasion, consider a DQ Cake. Everyone will thank you for the special treat!
So the last Thursday of every month we are going to deem “Throwback Thursday”. Maybe we’ll share an old product, perhaps nostalgic merchandise or vintage photos, anything in our archives or from our fans is fair game. This week I’m paying respect to the Mr. Misty®. As a child of the 80′s and 90′s, I spent many summer nights sipping a grape flavored Mr. Misty… usually adding vanilla soft-serve and making a Mr. Misty float (the BEST!). I came across this old product poster and it sent me right back to my younger days. Does this look familiar to anyone else?!?
Does anyone else agree with me that there doesn’t need to be a dedicated day for cranky co-workers? Yes, true story it’s one of those crazy days of recognition that exists. I mean, maybe it’s me but it seems you can come across this everyday if you’d like. Of course it’s rarely ever you that is cranky, crabby, or less than cheery but on those ever so occasional days when it happens, what cheers you up? For me it can be something as little as a coffee break, hot fudge DQ milkshake or lunch out with friends.
I heard from a loyal DQ® customer who has been running triathlons with his friend since 1988. They had created a DQ tradition—to stop at every DQ store on their way home from the faraway races to get a Blizzard® Treat to celebrate accomplishing their feat. Since then, they have committed every single summer to always include a Tour de Dairy Queen® road trip with a little friendly competition in a small-town triathlon thrown in for good measure.
To date, they have completed 19 trips and consumed 85 treats each. They did make a major modification to the rules in 1991 however. After spending three hours hunting down a DQ store in one area, they decided that one stop in a major metropolitan area would count as an official stop.
Another time, a friend gave them a list to help map out the DQ stops well in advance of the race. One summer they even took a detour home because the longer route had considerably more stores. They admit that their number one reason for the endeavors is for the fitness, but appreciate that they have found a way to make fitness and DQ treats go hand in hand.
More fun for our Facebook Fans out thar – did you know you could set your facebook page language t’ English (pirate)? You can change your language under your account settin’s… only if you’re brave enough t’ try — and willin’ t’ navigate aft!
Earlier this summer I learned that a friend of mine has been going through a very difficult time. Her three-year-old daughter, Rachel, had been hospitalized with a serious illness. Rachel’s kidneys had partially failed, allowing toxins to travel to both sides of her brain. Although dialysis eventually restored her kidney function, Rachel has a long road of rehabilitation ahead as she works to recover from the resulting brain injury.
Rachel is now being treated at Gillette Children’s Hospital, which is the Children’s Miracle Network Hospital for the Minneapolis/St. Paul area. Thanks to my friend’s frequent Facebook updates, I’ve followed Rachel’s progress as she undergoes daily physical and occupational therapy sessions, has re-learned to smile and laugh, and as she fights to regain her ability to speak. One after another, the tiny miracles are adding up.
Every year on Miracle Treat Day, I visit a participating DQ® location to buy a Blizzard® Treat for myself during my lunch break. In the evening I return to buy another for myself and more for my family members. I’ve always been proud to support Children’s Miracle Network Hospitals, and happy to have a reason to double-dip on treats once a year. But this year it has taken on an extra special meaning, since I know those treats I’ll be buying will directly support the hospital that is helping my friend and her daughter.
Today is Miracle Treat Day. Stop at a participating DQ location (find the one nearest you at http://miracletreatday.com), pick up a Blizzard Treat for yourself, and maybe one for a friend as well. Because you never know who might be needing help from your local Children’s Miracle Network Hospital. As for me, I’m going for Rachel.
I received a customer letter at the corporate offices recently that was pretty cute. A little girl forgot her stuffed teddy bear in the restroom at a DQ® restaurant. This wasn’t any old bear, but the one this little girl had since birth. Her mother didn’t notice the mistake until several hours later at bedtime that Bear was missing. She called the DQ restaurant and the manager had found him and was keeping him safe for a few days until this family would drive through the state again.
When they picked up Bear, a few of the employees had taken photos of Bear and his adventures at the DQ restaurant. How cute is that?
Posted by Carolyn K under Blizzard on June 17th, 2011
Dear Jan -
I thought of you today because I just learned that the Oreo Blizzard® Oreo™ cookies are back for a limited time again this year. This time they are exclusively available at Target stores.
I know how much you said your son Jake loved them and that you tried to keep them on hand for him when he came home from college. I thought you might like to surprise him and let him know you will have them again!
You should be able to find them at your local U.S. Target Stores today. Anything for our kids, right?