As the year comes to a close, it seems natural to reflect on 2009. Let me tell you, it’s been a crazy year for the Dairy Queen® system and its launch into the social media landscape. In February we launched this blog, and as of today we have received over 90,000 visits, which is above and beyond our expectations for the blog in its first year. We did have a Facebook account prior to this blog being launched, but since that time we have grown to over 720,000 Facebook fans. We have also launched a Twitter account (@dairyqueen) in May and we are about to reach 5,000 followers.
What I’m trying to say to all Dairy Queen fans that follow, read or “fan” us through social media is a big “thank you” for engaging in a brand that you are passionate about! And I’d like to let you in on a little secret–we are working on some huge things for next year, one of which will launch in January, so be sure to check back to find out what big things are in store for DQ® in 2010!
Thank you and Happy New Year from the Dairy Queen Blog Team!
As I was scanning my personal Facebook account recently, I noticed that a friend of mine had just been in a wedding. So I was nosey and checked out the photos of her in the wedding. Among the pictures were shots of the bride and groom stopping at a Dairy Queen® store on their way to the reception. Intrigued, I contacted the bride and groom and asked them to share their story.
As I was scanning my personal Facebook account recently, I noticed that a friend of mine had just been in a wedding. So I was nosey and checked out the photos of her in the wedding. Among the pictures were shots of the bride and groom stopping at a Dairy Queen® store on their way to the reception. Intrigued, I contacted the bride and groom and asked them to share their story.
Here’s Matt and Karen’s Story:
It seems that as we grew up together, there was always ice cream involved. Throughout the years, major events always involved ice cream. While dating in high school, our first date was going out for ice cream. Following college, we both performed in the local outdoor theatre for three years and ended each evening rehearsal with ice cream. And while some people meet for coffee to chat, we always met for ice cream. To continue our pattern, we both ran our first marathon together on a hot, humid day in Duluth, Minn. Following the race, only yards from the finish line, we had a Dairy Queen cone to celebrate. It tasted glorious!
More marathons, theatre performances and dates came and went and all the while we ate ice cream. Somewhere along the way we got engaged and began to plan our wedding. We knew we wanted to have ice cream on our wedding day, so we decided to do what my parents did 25 years ago on their wedding day: stop at a Dairy Queen store between the ceremony and reception! So we informed our limo driver about our plan and told our wedding party to bring a few dollars for a DQ® stop!
The day of the wedding arrived and everything went perfectly. Following the ceremony, we, along with our wedding party, got into our limo and rode to a DQ store. We drew a few eyes our way, but we were all so excited about getting ice cream that we hardly noticed. We didn’t wait long to start enjoying it. The cones were the only thing we both ate all day long – the nerves of getting married diminished our appetite, but not our craving for ice cream! We posed for pictures as we ate, even linking arms to eat our treats! Once everyone had their treats, we made our way outdoors to enjoy continue eating. In the evening sun, we talked and ate with our friends. Our side trip was full of laughs and time to simply enjoy being with our closest friends as we began our new life as husband and wife.
Following our DQ stop, we made our way to the reception to join the rest of our guests. The day continued to flow beautifully and we celebrated with our family and friends late into the evening. Now following the wedding, our pictures get many comments… but our DQ pictures bring the most smiles and laughs. Those pictures capture what we truly love: each other… and ice cream.
Thank you Karen and Matt for sharing your story with us! Check out the photos from their wedding:
Karen’s parents enjoying a DQ Treat!
Karen and Matt enjoying DQ Treats!
The Wedding Party posing with their DQ Treats!
Michael Keller, Chief Brand Officer, shares his insights about the Dairy Queen ® brand in the digital space and explores why people are listening and engaged. Tell us why are you listening?
CBO Corner Audio Blog:
Podcast: Play in new window
| Download
